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Marketing News & Media

NFC developer Proxama acquires proximity-marketing company Hypertag

January 25, 2011

U.K.-based Proxama, a developer of mobile contactless payments and near field communications (NFC) technologies, announced earlier this week it has acquired…

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Triggering An Avalanche

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Will social media marketing...

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Walmart's healthy new turn: What it means for IT, competitors

The retailer's recent announcement represents yet another dramatic reinvention of the Bentonville giant.

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Harnessing the power of the mobile web

Mobile web is more than just the mobile website - it's an entirely different paradigm of use.

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8 reasons why proximity marketing will matter for retailers in 2011

Proximity marketing exploits activities that consumers are already involved with, and enjoy.

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Price: An Economic Indicator?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Can pricing...

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Increasing retail ROI through collaborative communication

Collaborating around the customer ensures that everyone's needs are met, especially that customer.

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Taking a CSI approach to retail

Bob Gordman walks through a post-mortem on the recent retail season, spelling out who the victims were.

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Eight characteristics of successful retail concepts

What do Apple, Zappo's, REI, IKEA, Walmart and other successful retail brands have in common?

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NRF: Convergent technologies on the retail horizon

Shoppers want a seamless cross-channel experience; retailers who miss on convergence could fall behind.

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Educating the Buyer

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you want leverage in a sales call...

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NRF: Panel considers what retailing will look like in 2020

by James Bickers — Editor, Networld Alliance

Changing demographics, emerging markets among the seismic changes retail is facing in the coming decade.

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NRF: How retailers are adjusting to a graying consumer

by James Bickers — Editor, Networld Alliance

January 9, 2011

NEW YORK - Speaking at the Monday morning NRF session “Consumer 2020: What Lies Ahead for the Retail Industry?” several retail executives discussed how they're…

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Fred's Inc. chooses KSS Retail for price modeling and optimization

January 4, 2011

Discount retailer Fred's Inc. of Memphis, Tenn., has selected KSS Retail as its provider of price modeling, forecasting and price optimization. Fred's, with…

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Sears launching "Blue Blogger Crew"

January 3, 2011

At the 2011 International Consumer Electronics Show in Las Vegas, Sears will unveil its "Blue Blogger Crew," a team of five independent and well-regarded…

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Further Evidence...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...that low-price strategies have a finite life. 

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Predictive analytics support retail revenue growth

Predictive analytics is a methodology that fundamentally draws knowledge from vast pools of data about individual customers. What makes predictive analytics…

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Online holiday shopping up 13 percent from last year

December 29, 2010

comScore has reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday…

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The top 10 Retail Customer Experience stories of 2010

by James Bickers — Editor, Networld Alliance

Practical information and tactics resonated loud and clear with readers this year.

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In Every Sale

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Someone is training...

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