CETW: Target exec hits the bullseye with CETWorld keynote

by Christopher Hall — w, t

Christopher Borek detailed Target's 8-point strategy for connecting with shoppers.

Black Friday: Great strategy or sheer folly?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Retailers have decided to move Black Friday, the day they begin their heavy holiday season discounts, up a month. Typically Black Friday is the day after…

MyMacy’s initiative customizes merchandise to boost loyalty

by Sharon Goldman — Senior Director, COLLOQUY

I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…

Survey: Average holiday shopper plans to spend $845 on gifts

2010 is expected to have a more optimistic outlook for holiday gift spending when compared to last year.

Pricing for Social Entrepreneurs

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In order to do good...

Execs from Macy's, Brooks Brothers, Disney, HSN headline NRF's 100th Annual Convention

November 1, 2010

When the National Retail Federation's 100th Annual Convention arrives in New York in January, 100 years of history will come along with it, as well as some of…

Best Buy expanding Magnolia program

October 28, 2010

Best Buy is opening Magnolia Design Centers, the company's premium home entertainment and electronics brand, in two more California locations.

Can Halloween scare up more retail sales?

Trick-or-treating can be just as indicative of consumer interest in holiday purchases as back-to-school.

Using assumptions as a problem-solving tool

Author shares a four-question approach to isolating and solving operational problems.

Cost of Loyalty – For Retailers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a…

Why Apple Will Dominate Location Based Marketing

by Doug Stephens — President, Retail Prophet Consulting

Location based services are quickly becoming the marketers most powerful tool to reach consumers in a contextual and relevant way.  But could an unlikely…

Emerging technology and data trends in customer loyalty

Social networking is adding volumes of attitudinal data that complements behavioral transactional data.

Gap on new logo: Never mind

The retailer quickly backpedaled on its new logo design after customer furor. Was it all just a PR stunt?

Educating Consumers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Are you stimulating consumption...

Language That Sells

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 When creating your marketing materials...

Groupon responds: 95 percent of merchants would do it again

by James Bickers — Editor, Networld Alliance

The deep-discount deal-of-the-day site says most retailers are thrilled with the results it delivers.

Opinion: Customers want relationships, not low prices

Retailers need to solve the customer's problem, but also deliver satisfaction on an emotional level.

This Year, Let the Grown-Ups Have a Holiday

by Lisa Biank Fasig — Director, JZMcBride and Associates

Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this…

Six marketing lessons from Sir Richard Branson

Customer engagement, tapping free publicity among the tips shared by the business luminary.

Report: Black Friday shopping losing its appeal

Conversely, the popularity of online shopping continues to grow.