Men shop too: The four key factors for marketing to men

Reaching the male shopper takes more than merely transforming colors, fonts and packaging.

Retail e-mails: Treading the fine line between marketing and spam

by James Bickers — Editor, Networld Alliance

A retailer's opt-in list is one of its most valuable assets, but reaching out to it too often can result in brand backlash.

Working Harder, Making Less

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If I told you to: Expand into new markets to stimulate growth. Dramatically increase your investments in inventory and facilities. Accept 15% to 20% lower…

10 Reasons Your Retail Competitors Have More Business Than You

by Bob Phibbs — CEO, The Retail Doctor

If I hear one thing over and over from small business owners its, "I just need more customers." Heard it before 9/11, heard it after, heard it during the…

JCPenney, People magazine announce cross-promotional partnership

April 18, 2010

J.C. Penney Company Inc. and People StyleWatch have teamed up to make it easier than ever to find the latest celebrity-inspired fashion looks and trends…

Shopping center uses Facebook promotion to snag new fans

April 18, 2010

Upscale Houston shopping destination Uptown Park has announced a new Facebook promotion aimed at getting more people to interact with the company on the…

Partnership enables real-time retail ad campaign manipulation

April 18, 2010

Online targeting platform provider [x+1] announced in a press release that it has partnered with KN Dimestore, provider of online ad effectiveness measurement…

Fatto a mano: The seductiveness of luxury

A stroll through the streets of Florence highlights the true meaning of luxury in the post-recession world.

April Quote

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Are the experience you offer customers and the stories they share about you the same?

If a Brand Falls in the Forest...The Power of Social Listening

by Doug Stephens — President, Retail Prophet Consulting

There’s been an incredible amount of talk over the last few years about social media.  And frankly, most of the talk is about talking.  The truth is that the…

Four areas for improvement in retail online marketing

From social networking to grass-roots PR, here are simple ways to get more results from your online efforts.

"Heroes" star gets into the mobile retail world

by James Bickers — Editor, Networld Alliance

Greg Grunberg's Yowza app makes it easy for retailers to offer mobile coupons.

Just for you... here's the one word that matters

by Susie Pecuch — Client Contact, The Customer Experience Architects

Amidst the many fancy and impressive business theories, advice and strategies for retail success, there is actually only one word that really matters.

The Market Share Myth

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

The Automated and Connected Store

Store revival in retail will require a monumental shift in the retailer's mindset for overhauling a customer's destination shopping experience, personalized…

New study reveals impact of Facebook on retail

March 30, 2010

Retailers who are actively involved in marketing their products and services using Facebook may have a distinct advantage over their competitors, according to…

Yowza!! launches self-service mobile couponing for retailers

March 22, 2010

Yowza!! has announced the launch of its self-service sign-up option that brings the power of mobile coupons to small businesses that haven't had the…

Training Your Customers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Strategy summit to explore shopper marketing

March 21, 2010

The role of messaging, merchandising and digital signage to deliver consumer impact and sales lift will be the topic of a featured panel at the 5th Annual…

Walmart, DreamWorks bringing Viking ships, dragons into stores, Times Square

March 18, 2010

More than 2,500 Viking ships are sailing into Walmart stores nationwide as DreamWorks Animation SKG, Inc. and Wal-Mart Stores, Inc. unveil an exclusive…