The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.
read nowJanuary 4, 2010
Over the weekend, Target stores launched a new seven-week marketing blitz called "The Great Save," which aims to position Target as a sort of hybrid of its…
read nowJanuary 3, 2010
A new report in the New York Times discusses the "mountains of data and whiz-bang technology" that today's retailers are wrestling with, in their ongoing…
read nowDecember 28, 2009
Loyalty to nationally advertised brands has been falling over the past two years. Decision Analyst's "Anatomy of the Recession" report, based on a survey of…
read nowTrue dedication to the voice of the customer will be pivotal for retailers looking to improve their customer experience in the coming year.
read nowFaced with a tough economy and shaky consumer confidence, retailers innovated when it came to customer experience this year.
read nowThe value of investing in a kiosk network deployment depends in large part on the return on that investment. Learn the revenue potential of a kiosk network and…
download nowDemand for low prices has driven down the value of customer service. Here's how retailers can drive it back up.
read nowDecember 16, 2009
The best things in life aren't free, especially for companies trying to lure customers by offering sweet deals on two complementary products.
read nowDecember 16, 2009
Grocery chain Kroger has announced a clever new wrinkle to its loyalty program. It is now giving shoppers free minutes on its wireless phone service…
read nowDecember 15, 2009
CreativeFeed chief creative officer Arthur Ceria says that Estee Lauder's social media campaign is a smart departure in a recent article on DMNews.com. The…
read nowDecember 14, 2009
Holiday procrastinators, take note: It's not too late to shop online and receive gifts by Christmas, but the window is closing. According to Shop.org's…
read nowIn what is another challenging holiday season for retailers, mobile marketing and advertising provide a very welcome bright spot.
read nowDecember 10, 2009
A new blog at the Huffington Post sings the praises of the pop-up store phenomenon.
read nowDecember 8, 2009
Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art has launched a custom interactive Twitter…
read nowDecember 7, 2009
Target announced that it is opening three "Target To-Go" stores, limited-time stores that each will contain 50 gift items from toy, gadget, home décor, beauty…
read nowWhen retailers lower prices without asking customers to give up something in return, confusion results and sales are negatively impacted.
read nowNovember 29, 2009
As online retailers put the finishing touches on Cyber Monday promotions, the number of people who plan to shop on the Monday after Thanksgiving may surpass…
read nowThe weekend after Thanksgiving remains the biggest shopping event of the year, but the reasons customers pack the stores are changing.
read nowNovember 24, 2009
Mall Networks has announced a partnership whereby SoundBite Communications Inc. will power the mobile marketing offers for CyberMonday.com. CyberMonday.com is…
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