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Marketing News & Media

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.

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Target takes on warehouse clubs

January 4, 2010

Over the weekend, Target stores launched a new seven-week marketing blitz called "The Great Save," which aims to position Target as a sort of hybrid of its…

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Retailers tackling 'mountains of data'

January 3, 2010

A new report in the New York Times discusses the "mountains of data and whiz-bang technology" that today's retailers are wrestling with, in their ongoing…

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Report: Loyalty to nationally advertised brands is falling

December 28, 2009

Loyalty to nationally advertised brands has been falling over the past two years.   Decision Analyst's "Anatomy of the Recession" report, based on a survey of…

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7 keys to customer experience in 2010

True dedication to the voice of the customer will be pivotal for retailers looking to improve their customer experience in the coming year.

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The 5 biggest retail customer experience stories of 2009

Faced with a tough economy and shaky consumer confidence, retailers innovated when it came to customer experience this year.

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Kiosks: The Complete Story on ROI

The value of investing in a kiosk network deployment depends in large part on the return on that investment. Learn the revenue potential of a kiosk network and…

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How consumers killed customer service

Demand for low prices has driven down the value of customer service. Here's how retailers can drive it back up.

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Study: Promotional bundles devalue products, reduce long-term profit

December 16, 2009

The best things in life aren't free, especially for companies trying to lure customers by offering sweet deals on two complementary products.

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Kroger loyalty program offers free wireless minutes

December 16, 2009

Grocery chain Kroger has announced a clever new wrinkle to its loyalty program. It is now giving shoppers free minutes on its wireless phone service…

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Estee Lauder's social media a good example of channel marketing

December 15, 2009

CreativeFeed chief creative officer Arthur Ceria says that Estee Lauder's social media campaign is a smart departure in a recent article on DMNews.com. The…

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Most holiday shipping offers to expire on or before Dec. 18

December 14, 2009

Holiday procrastinators, take note: It's not too late to shop online and receive gifts by Christmas, but the window is closing. According to Shop.org's…

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How mobile is set to impact the 2009 holiday retail season

In what is another challenging holiday season for retailers, mobile marketing and advertising provide a very welcome bright spot.

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Blog: In praise of pop-up stores

December 10, 2009

A new blog at the Huffington Post sings the praises of the pop-up store phenomenon.

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Metropark launches in-store interactive Twitter interface

December 8, 2009

Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art has launched a custom interactive Twitter…

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Target opening pop-up shops for the holidays

December 7, 2009

Target announced that it is opening three "Target To-Go" stores, limited-time stores that each will contain 50 gift items from toy, gadget, home décor, beauty…

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How discounting is hurting retailers

When retailers lower prices without asking customers to give up something in return, confusion results and sales are negatively impacted.

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Number of Americans to shop on Cyber Monday nears 100 million

November 29, 2009

As online retailers put the finishing touches on Cyber Monday promotions, the number of people who plan to shop on the Monday after Thanksgiving may surpass…

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The changing face of Black Friday

The weekend after Thanksgiving remains the biggest shopping event of the year, but the reasons customers pack the stores are changing.

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Mall Networks partners with SoundBite Communications to deliver mobile marketing for CyberMonday.com

November 24, 2009

Mall Networks has announced a partnership whereby SoundBite Communications Inc. will power the mobile marketing offers for CyberMonday.com. CyberMonday.com is…

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