Marketing News & Media
Bath & Body Works: We're an essential service in light of COVID-19
April 3, 2020
Beauty and bath retailers Bath & Body works want to reopen claiming it is an "essential" business as the COVID-19 virus outbreak continues to expand across…
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Customer loyalty starts with getting the retail website right
by Tara Bartley — Industry Marketing, Akamai
Tara Bartley, senior manager, industry marketing at Akamai, shares insight on how retailers can do better when it comes to attracting new customers and keeping…
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The real reason customers leave (and how to stop them)
by Glyn Luckett — Commercial Director, TTi Global a Division of GP Strategies
Glyn Luckett, commercial director, TTi Global Research, a division of GP Strategies, believes the key to revealing and understanding exactly what makes your…
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Why content is the foundation for a successful e-commerce shopping experience
by James Bathgate — VP of Implementations, Searchspring
James Bathgate, vice president of implementations, Searchspring, explores different ways retailer content can establish the brand as an expert voice, build…
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Why content localization equals success in global markets
by Ryan Soos — Sr. Customer Success Manager, Smartling
Ryan Soos, senior customer success manager at Smartling, offers insight on content localization and why it's all about putting the customer first and creating…
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Smith's stores launch senior citizen shopper hours during COVID-19 outbreak
March 18, 2020
The latest retailer and grocer to designate specific shopping hours for seniors due to COVID-19, the coronavirus, is Smith's Food & Drugs.
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Lots of web content not catching consumer attention
March 17, 2020
A Contentsquare study reveals over two thirds, 69%, of all web content published by brands, is "unseen" by consumers, with the banking sector leading the list…
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AR and 3D aren’t just for digital commerce — they’re powerful in-store assets
by Rob Weaver
Rob Weaver, chief revenue officer at Vertebrae, explains how retailers can use immersive commerce tools to overcome in-store purchase hurdles and delight store…
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Coronavirus prevention focus of pop-up in DC
March 13, 2020
Seeing a demand among Washington, D.C. residents for coronavirus prevention supplies prompted a retail pop-up store near Gallaudet University.
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Vntana founder talks AR, VR, XR and delivering a digital experience into the real world
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Vntana Founder and CEO Ashley Crowder sees a big future ahead for AR and VR what she calls XR technology and the quest to provide retail consumers a virtual…
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Vans launches shoe collection for those on autism spectrum
March 12, 2020
Vans is releasing a footwear collection designed for those on the autism spectrum featuring sensory elements focusing on touch, sight and sound.
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Experience matters big time for the consumer, reveals study
March 11, 2020
A good majority of consumers, 74%, are either somewhat or very likely to buy from a brand or retailer based solely on experience and not price or product…
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Postmates debuts measures to help merchants impacted by COVID-19
March 11, 2020
On-demand delivery platform Postmates aims to help ease burdens on merchants and couriers dealing with the coronavirus outbreak.
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3 ways to drive customer loyalty in 2020
by Phil Seward — SVP Loyalty Strategy, Americas, Collinson
Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, writes that in today's fast-moving world, where consumers have many choices…
read nowDiane von Furstenberg partners with Mastercard to enhance in-store experience
March 10, 2020
In a quest to boost customer experience and also deliver intelligent insight to store associates, fashion icon Diane von Furstenberg is partnering with…
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5 reasons why chatbots represent a huge opportunity for retailers
by Julien Rio — Marketing Director, Engage Digital, RingCentral
Julien Rio, marketing director at RingCentral Engage Digital, outlines some reasons e-commerce retailers should consider using chatbots.
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7-Eleven opens first 'Evolution Store' concept
March 5, 2020
Following a successful beta program that kicked off a year ago, convenience store giant 7-Eleven, Inc. has opened its first public Evolution Store concept…
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Caesars Entertainment teams with Alliance Data to expand loyalty strategy
March 5, 2020
Caesars Entertainment is partnering with Alliance Data in a long-term agreement to expand its loyalty program with on-site credit card issuance and online…
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A 2020 vision: The new era of visual commerce
by Gary Ballabio — Dir of Business Development, Cloudinary
Gary Ballabio, director of business development, Cloudinary, offers insight on the vast opportunity of visual media, video in particular, and how by focusing…
read nowLakeshore opens retail stores in Florida, Tennessee
March 3, 2020
Educational materials retailer Lakeshore has a new store, in Davie, Florida up and running and is prepping another in Nashville, Tennessee.
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