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Marketing News & Media

NBC's Fashion Star puts winning designs in-store the next day

Macy's, H&M and Saks will sell the reality show's best designs.

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Why you should never ask customers how much they're looking to spend

by Harry Friedman

You go shopping. You're looking for a gift. A salesperson, trying to deter­mine what merchandise to show you, asks, "How much do you want to spend?" You say…

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Report: Mobile promotions trump brand loyalty for consumers shopping in grocery, drug stores

March 12, 2012

The "Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior" – the second in a three-part series on smartphone owners' in-store experiences sponsored by…

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The dangers of cost-plus pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow…

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Psychological secrets of Gen Y shoppers revealed

March 9, 2012

Retailers learned how best to market to Gen Y shoppers this week at the 2012 Shopper Marketing Forum. Consumer psychologist and author Kit Yarrow, PhD.…

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Ford's options – when stock revs up workers

by Lisa Biank Fasig — Director, JZMcBride and Associates

As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts enjoyed by the…

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The four benefits of multi-channel retailing

Multi-channel retailing offers plenty of benefits to retailers, benefits that make investing in the strategy worthwhile.

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Big data's impact on retail customer loyalty

Many companies still invest 80 percent of their resources on customer acquisition, only 20 percent on retention.

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American Express cardholders using Twitter to score deals

March 7, 2012

American Express cardholders can now use Twitter to get discounts and other deals from more than a dozen retailers, according to the Associated Press.

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Delta offering free in-flight access to Amazon

March 5, 2012

Delta Air Lines today announced the addition of free access to shop Amazon.com and Amazonwireless.com onboard all Delta and Delta Connection flights with…

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Loyalty Limelight: Bloomingdale's rewards customers without credit

by Bryan Pearson — President, LoyaltyOne

The program: Bloomingdale's Loyallist Program

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GlobalShop 2012 round-up

In case you missed it, here's our coverage of this year's GlobalShop, in one convenient place.

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GM: A premature celebration?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

GM reported a record $7.6 billion profit for 2011. Politicians hailed this is as proof positive that the bailout worked. Is it truly a cause for celebration?

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GlobalShop 2012: 8 ways the smartphone can help your customers love you

Mobile technology is not the brick-and-mortar retailer's enemy.

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VeriFone extends c-store digital media reach with LIFT Retail acquisition

March 1, 2012

VeriFone Systems Inc. today announced the acquisition of LIFT Retail Marketing Technology Inc., the provider of a digital marketing system designed to increase…

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Kokley unveils new iPad apps for retailers

February 29, 2012

Kokley Inc. will introduce its software solutions for in-store iPad programs at GlobalShop 2012 and Digital Signage Expo. These include Kokley Complete as well…

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Speakers, agenda announced for Retail Customer Experience Executive Summit

The third annual event is set to convene at Hotel Sax in Chicago on August 6-8, 2012.

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Kroger's loyalty plan is fuel for thought

by Lisa Biank Fasig — Director, JZMcBride and Associates

The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…

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Marketing in a post-text world

by Doug Stephens — President, Retail Prophet Consulting

As you read this post, you are digesting a form of content that represents a quickly diminishing proportion of the total web content you consume each day. The…

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Video: Understanding the basics of QR codes

Nick Sears of rVue covers how QR codes work, and offers best practices for deploying them.

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