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Marketing News & Media

How to help shoppers increase spend this Mother's Day

Mother's Day shopping can be big bucks for retailers, but there are still a few ways to get shoppers to spend even more.

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Target to debut home collection from Nate Berkus

May 4, 2012

Nate Berkus, probably best known as Oprah's design guru, is Target's latest design partner.

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Brick-and-mortar's inherent advantage: In-store relevance

Smart retailers make customers feel that their preferences, wants and needs are a priority from the minute they walk into the store.

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Brand attachment: The Barefoot Bandit and our sense of self

What an 18-year-old on a crime spree teaches us about branding.

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Why Customers Seem Scarce - Part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Far too many sellers suffer believe that customers are scarce and that they can't raise prices for fear of losing the customers they have.

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This Mother's Day, say it with plastic?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Every year we spend billions of dollars trying to find a way to thank our mothers for labor pains and unconditional love, but it turns out our primary display…

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My two newest favorite terms

by Jim Joseph — President, Lippe Taylor

If you've read my book, then you know that I'm not a big fan of marketing buzz words. You know the ones: words that get used over and over, all day long, to…

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Social gifting coming on strong

April 30, 2012

Brick-and-mortar retailers are always looking for new, efficient ways to drive store traffic without diluting their brands. That was the inspiration for…

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What is an industry leader?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"Industry leader" is one of the financial press' favorite phrases, yet how often do they define the term? What makes one company, above all others, the…

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Furniture kiosk brings online experience to stores

April 25, 2012

Natuzzi Americas, a leather upholstery company, has unveiled an interactive kiosk for retailers to help deliver product information, videos and photos to…

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NRF: Despite gas prices, Mother's Day spending will rise this year

April 24, 2012

Riding the coattails of a spring where they spent freely on everything from garden supplies and home décor to colorful fashions, consumers will stretch their…

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Why 'Tweets for Treats' must die

by Doug Stephens — President, Retail Prophet Consulting

It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex and now retailers…

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Loyalty plan: A compelling showroom model

by Bryan Pearson — President, LoyaltyOne

Recent news stories regarding the trend of "showrooming" have me wondering why more merchants aren't showboating the one feature that distinguishes them from…

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Rent-to-own retailers trying to change bad rep - by hiring vets

April 23, 2012

Rent-to-own furniture retailers are trying to change the reputation they have as "predatory lenders" by hiring veterans returning from war, according to a…

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Who's running your business?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What would you say if someone told you that they were responding to 600 proposals a year versus 150 in prior years? Who among us wouldn't like to see that…

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The new travel trend: Shopping tourism

April 20, 2012

There's a new buzz phrase in the world of travel: Shopping tourism. According to Forbes, the trend is common, although its new name isn't yet widely known.

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Opinion: Customization becoming essential to the customer experience

Far from being just a feature, customization is a product strategy.

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Study: In-store messaging is top reason shoppers buy items not on lists

April 17, 2012

Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of 10 shoppers still buy items not on…

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A conversation about building great retail window displays

by James Bickers — Editor, Networld Alliance

This weekend, MSNBC's "Your Business" ran a segment on the venerable retail window display, and how the basics of good window design are the same for everyone…

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Apple partners with French designer Philippe Starck?

April 16, 2012

Apple is working with Philippe Starck, the famous French product designer, on a "revolutionary" project to be unveiled later this year, according to…

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