Closing the sale: Moving from transactions to 'thank you'

by Annamaria Turano — Executive Director, MCAworks

The customer decision-making process never ends with the actual sale. Too many retailers fail to recognize the importance and immediacy of the final step in…

And they think they won?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In a June 3, 2011 article in Booz & Co's strategy + business entitled "A Sweet Victory," Reed Holden and Mark Burton highlight Hershey's victory over…

Is it bad to buy Likers on Facebook? Not necessarily.

Social promotions are critical for creating excitement, building relationships and demonstrating honest brand good will.

Mall landlords use technology to woo shoppers

August 2, 2011

Mall owners are fighting fire with fire. According to a Bloomberg report, some of the world's largest mall owners are using online and mobile technologies to…

Google, Living Social make daily deals of their own

August 2, 2011

Daily deal sites are becoming the deals of the day. Sci-Tech Today is reporting Google acquired The Dealmap yesterday. The Dealmap is a daily deal aggregator…

New Wrinkle in the Advertising World

by Lisa Biank Fasig — Director, JZMcBride and Associates

Cosmetics companies have given a new meaning to the term “beauty before age,” and it’s gotten them the old heave-ho in Britain.

GameStop launches in-store purchase scheme for digital game delivery

July 31, 2011

GameStop, the world's largest multichannel video game retailer, has announced that customers can now use any accepted form of payment, including trade credit…

How retailers are giving men what they want

Is it really as simple as "Hooters plus product" when it comes to getting men excited about shopping?

Deceptive pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"I'm not upset that you lied to me, I'm upset that from now on I can't believe you." - Friedrich Nietzsche

Seven ways to tweak your loyalty initiatives for success

The bigger a company gets, the easier it is for a customer to get lost in the growing focus on sales, margin and scaling up.

Can Booqoos make social discounts more valuable to retailers?

Upstart competitor to Groupon aims to give retailers more control over their campaigns.

Walmart Joins the Data-ing Game

by Lisa Biank Fasig — Director, JZMcBride and Associates

Just how many bags of Tootsie Pops does Walmart sell every year? Soon, the world may know.

What can we learn from Scottish farmers?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A recent BBC South Scotland News article stated that "Farmers across Scotland are being urged to attend a series of meetings to outline proposals for a new…

NRF: Back-to-school sales expected to be flat

July 20, 2011

As they prepare for their annual back-to-school shopping trip, parents this year will make children scour their closets before agreeing to buy any new jeans…

Cabela's selects Cartera Commerce to power new rewards shopping network

July 19, 2011

Cartera Commerce, a provider of multi-channel merchant networks and performance advertising solutions, and Cabela's, an outfitter of hunting, fishing and…

Five ways to use mobile to drive positive brick-and-mortar shopping experiences

Extending the aisles, using games to engage shoppers among the ways mobile can make in-store shopping better.

IBM debuts cloud-based analytics suite

July 17, 2011

In a recent news release, IBM announced the launch of a new cloud-based Web analytics and digital marketing suite.

Not So Pretty in Pink

by Lisa Biank Fasig — Director, JZMcBride and Associates

Study affirms importance of in-store technology

July 12, 2011

Retailers are turning to technology to boost customer satisfaction, productivity and multi-channel sales, according to a study co-sponsored by HP and RSR…

Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…