Survey: 68 percent of shoppers say promotions spur retailer visits

In-store, mailed and emailed promotions most effective at driving new traffic.

Sam's Club eValues program generating better-than-expected results

June 2, 2010

FICO, a leading provider of analytics and decision management technology, announced today that Sam's Club, a division of Wal-Mart Stores, Inc., is achieving…

Curves: Lessons in Creating a Community

by Annamaria Turano — Executive Director, MCAworks

One summer, not too long ago, I joined a 2nd gym as I was out of town most weekends.  A charming low-frills outpost of Curves. 

Packstream seizes the 'ultimate marketing touchpoint'

by James Bickers — Editor, Networld Alliance

Software company helps retailers customize their packaging with one-to-one marketing messages.

Fuel perks plus retail equals savvy loyalty play

by Sharon Goldman — Senior Director, COLLOQUY

With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…

Sam's Club adds customized pricing program

May 31, 2010

According to the New York Times, Sam's Club has launched a program called eValues that creates customized offers based on purchase history.Customers have to…

Want to Increase Demand?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Yowza adds affiliate program

May 26, 2010

Yowza!!, a paperless mobile coupon application, has announced the launch of its new Affiliate Program. According to the company, the affiliate program offers a…

Study: 60 percent of customers look for coupons before shopping

Coupons are still an important preplanning mechanism, especially within the grocery channel.

Amazon unveils new services for small-to-medium retailers

May 24, 2010

Amazon Services has launched its newest version of Amazon WebStore, providing customers with new capabilities, greater control, increased flexibility and lower…

Personalized URLs can cut through mass-marketing clutter

Smart use of PURLS can turn outbound marketing messages into customized, personal experiences.

MyBuys unveils predictive remarketing for online advertising

May 23, 2010

MyBuys has introduced MyBuys Predictive Remarketing, its consumer profile-driven remarketing suite. MyBuys' approach proactively presents consumers with a…

Macy's embeds interactive catalog in iPad magazines

May 23, 2010

MediaWeek reports that retailer Macy's has experimented with an inventive use of Apple's popular iPad device. Recent digital editions of 20 popular magazines…

Branding transforms Saks Fifth Avenue OFF 5TH

The luxury discount destination prepares to open four more stores in 2010.

The War for Market Share

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

...watch the Verizon and AT&T ads. For years Verizon has been hammering AT&T with its coverage map, almost with impunity.  Finally, AT&T is…

Five trends to help retailers compete on convenience

A time-starved populace demands immediate gratification, but it won't compromise on selection.

Context Optional unveils social media tools for retailers

May 18, 2010

Social marketing company Context Optional has announced the launch of a new set of tools designed specifically for retailers. The retail offering is part of…

Premium Prices: How High Can You Go?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Privacy Is Dead... And It Could Be Great

by Doug Stephens — President, Retail Prophet Consulting

Facebook recent announcement about its intentions to collect and store personal data has privacy advocates up in arms.  But could the move actually vastly…

Can companies really predict what customers like online?

Internet marketers may not know as much about shoppers as they think do, according to a new study.