Five ways to win back new private-label shoppers

American consumers continue to switch to lower-cost, private-label goods across every supermarket category.

Is the era of the printed mail-order catalog coming to an end?

by James Bickers — Editor, Networld Alliance

JCPenney has shut down its catalog after 48 years, but other retailers are using theirs to strategic advantage.

Cellfire introduces location-driven grocery coupons

February 8, 2011

Cellfire Inc. has announced a partnership with Location Labs, a provider of mobile location-as-a-service infrastructure and applications, for its Store Alerts…

Creative Realities releases "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-Store Experience"

February 7, 2011

Creative Realities, a digital brand-experience company that has helped major brands bridge the physical and virtual worlds of digital marketing, has released…

Mobile Monday: Abercrombie & Fitch app

The A&F iOS app comes up short in a critical area: Actually selling product.

Penetration pricing: Good strategy or self-inflicted wound?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Penetration pricing is a strategy in which a company offers lower prices to garner market share. Is this a viable strategy? If so, when will it work?To answer…

Don’t Discount the Effects of Snow

by Lisa Biank Fasig — Director, JZMcBride and Associates

Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory.

RichRelevance unveils open-source retail personalization testing tool

January 31, 2011

RichRelevance, a provider of e-commerce personalization for retail, today introduced RecLab, a new open-source project designed to spur innovation in retail…

Is this the death of loyalty rewards as we know them?

When customers choose which company to do business with, rewards just don't matter like they used to.

Certona Product Recommendations drove 1 percent of all Cyber Monday purchases

January 31, 2011

Tallying the numbers from a positive 2010 holiday shopping season, multi-channel personalization firm Certona reported more good news in its post-2010 holiday…

Opinion: Most mobile retail strategies aren't innovative enough

Many proposed scenarios are just new twists on old ways of doing business, says one expert.

Adrift in a sea of change? Check your internal compass.

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I don't know a business owner/leader who hasn't, at one time or another, felt adrift in the sea of change. It's inevitable. Why?Business, like everything else…

Foursquare and Facebook Places Face-Off for Loyalty

by Sharon Goldman — Senior Director, COLLOQUY

The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don't know the exact…

How Much is that Downy in the Window?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Heard the one about the fabric softener and the sleepwalker? The punch line takes place in a department store.

NFC developer Proxama acquires proximity-marketing company Hypertag

January 25, 2011

U.K.-based Proxama, a developer of mobile contactless payments and near field communications (NFC) technologies, announced earlier this week it has acquired…

Triggering An Avalanche

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Will social media marketing...

Walmart's healthy new turn: What it means for IT, competitors

The retailer's recent announcement represents yet another dramatic reinvention of the Bentonville giant.

Harnessing the power of the mobile web

Mobile web is more than just the mobile website - it's an entirely different paradigm of use.

8 reasons why proximity marketing will matter for retailers in 2011

Proximity marketing exploits activities that consumers are already involved with, and enjoy.

Price: An Economic Indicator?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Can pricing...