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Marketing News & Media

Five tips for winning shoppers in new categories

How retailers can use data and an understanding of the customer to increase shopping trips, basket size.

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Closing the gap between shopper needs and e-commerce technology

Why dynamic content represents the best chance for snagging the online shopper's attention, and closing the sale.

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Ten ways retailers can build their opt-in email lists

If no one is reading your marketing emails, it doesn't matter how creative or passionate those messages are.

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How retailers can market their way out of tough times

In today's economic climate, cutting back on marketing is flirting with business suicide.

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NCR showcasing new era c-tailing solutions at FMI 2010

May 10, 2010

NCR Corp. will demonstrate its converged retailing — c-tailing — solutions for multichannel retailers in booth #1952 at FMI 2010, the largest food industry…

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Walmart: A Victim of Its Own Strategy?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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6 Big Ideas for a New Decade in Retail

by Doug Stephens — President, Retail Prophet Consulting

The pace and volume of change is exponential.  We are witness to massive shifts in consumerism, technology, economics and sociology.  In this article, we…

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Macy's testing self-serve beauty concept

The concept showcases aisle displays of smaller brands, many of which are entering Macy's for the first time.

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Managing brand bashing on social media

For retailers, the best defense against online negativity may be your best customers.

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The Moment of Truth: The 4 P's of Retail

by Annamaria Turano — Executive Director, MCAworks

All retailers use vast amounts of data to make decisions – whom to target, how to target, when to target, what to sell, how to sell, where to sell, etc.  But…

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Four lessons to learn from the success of Miracle Mile Shops

by James Bickers — Editor, Networld Alliance

The Vegas shopping destination has posted double-digit growth for four consecutive months. Here's how.

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Converging the retail experience to connect with the changing shopper

Retailers must be more attuned than ever before to customers, tailoring the shopping experience accordingly.

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Report: Moms win out over the economy

Good news for Mom. Jewelry gifts for Mom showed the most improvement as More than nine of 10 consumers (93 percent) plan to celebrate Mother's Day, with total…

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Food Lion kiosks create coupons based on shopper habits

April 28, 2010

According to Colloquy.com, Food Lion is deploying kiosks that will generate and print coupons for customers based on their shopping habits. The kiosks were…

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Big Y Foods rolls out targeted shopper promotion system

April 27, 2010

Big Y Foods, one of the largest independently owned supermarket chains in New England, and Incentive Targeting, a provider of targeted shopper promotion…

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Coming soon: Explore retail shops through Google Maps

by James Bickers — Editor, Networld Alliance

Google has quietly announced that it is going to allow businesses to add location photos to their Place Pages, accessible through search and Google Maps.Seems…

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Pricing: Are You Confusing the Market?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Play N Trade franchisee uses social media for store launch

April 25, 2010

Play N Trade Franchise Inc., the fastest growing video game franchise worldwide, announced in a press release a new store opening in Chicago’s Six Corners…

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Mall of America going after luxury shoppers with remodel

April 25, 2010

The Minneapolis Star Tribune reports that a $5 million renovation to the iconic Mall of America is taking aim at luxury shoppers. Carpet is being replaced with…

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Selling the seductiveness of luxury in-store

Why the in-store experience is crucial for creating loyalty to artisanal products.

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