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Marketing News & Media

Increasing retail ROI through collaborative communication

Collaborating around the customer ensures that everyone's needs are met, especially that customer.

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Taking a CSI approach to retail

Bob Gordman walks through a post-mortem on the recent retail season, spelling out who the victims were.

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Eight characteristics of successful retail concepts

What do Apple, Zappo's, REI, IKEA, Walmart and other successful retail brands have in common?

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NRF: Convergent technologies on the retail horizon

Shoppers want a seamless cross-channel experience; retailers who miss on convergence could fall behind.

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Educating the Buyer

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you want leverage in a sales call...

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NRF: Panel considers what retailing will look like in 2020

by James Bickers — Editor, Networld Alliance

Changing demographics, emerging markets among the seismic changes retail is facing in the coming decade.

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NRF: How retailers are adjusting to a graying consumer

by James Bickers — Editor, Networld Alliance

January 9, 2011

NEW YORK - Speaking at the Monday morning NRF session “Consumer 2020: What Lies Ahead for the Retail Industry?” several retail executives discussed how they're…

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Fred's Inc. chooses KSS Retail for price modeling and optimization

January 4, 2011

Discount retailer Fred's Inc. of Memphis, Tenn., has selected KSS Retail as its provider of price modeling, forecasting and price optimization. Fred's, with…

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Sears launching "Blue Blogger Crew"

January 3, 2011

At the 2011 International Consumer Electronics Show in Las Vegas, Sears will unveil its "Blue Blogger Crew," a team of five independent and well-regarded…

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Further Evidence...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...that low-price strategies have a finite life. 

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Predictive analytics support retail revenue growth

Predictive analytics is a methodology that fundamentally draws knowledge from vast pools of data about individual customers. What makes predictive analytics…

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Online holiday shopping up 13 percent from last year

December 29, 2010

comScore has reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday…

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The top 10 Retail Customer Experience stories of 2010

by James Bickers — Editor, Networld Alliance

Practical information and tactics resonated loud and clear with readers this year.

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In Every Sale

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Someone is training...

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Apology to BOA

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

...and to you.

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2011 -- The Year of Retail Redesign

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

2011 will be the year of retail redesign. There are three reasons why this is true. The winners will be the stores that focus on value creation and do so by…

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Five things customers hate about holiday retail

by James Bickers — Editor, Networld Alliance

Repetitive music, crowded aisles are on the list of things that can send shoppers screaming from your store.

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NRF announces 2011 award recipients

December 20, 2010

The National Retail Federation has announced that executives from Nordstrom, The Container Store, Urban Outfitters and Sir Philip Green of Arcadia Group, which…

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Post Holiday Success: Maximizing the Season of Me

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Starting December 26th retailers move into what I call the Season of Me. Customers will descend on your store for the next two weeks armed with gift cards…

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Unexpected Consequences

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I must admit I never saw this one coming.

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