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Marketing News & Media

Samsung Gets It Right!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Reflect, TXT4CRM partner to offer in-store marketing platform

September 1, 2010

Reflect Systems, a national full-service provider of in-store digital media solutions including digital signage, has announced a strategic partnership with…

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GameStop pulls video game that lets players be the Taliban

by James Bickers — Editor, Networld Alliance

September 1, 2010

Video game industry site Kotaku reports that retailer GameStop has elected not to sell or advertise the upcoming Electronic Arts game "Medal of Honor" in its…

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What will bookstores look like in five years?

by James Bickers — Editor, Networld Alliance

The proliferation of e-readers is fundamentally changing the value proposition of bookselling.

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Target launches customizable ad platform

August 26, 2010

Target.com has launched “My TargetWeekly,” a new customizable version of its online weekly ad, which already draws more than 1.2 million visitors.

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Study: Eight out of ten consumers shop online at least once a week

August 26, 2010

Eighty-three percent of consumers are shopping online at least weekly, according to Compete's quarterly Online Shopper Intelligence Study.

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Grocery theatricals put under the spotlight

Some in-store bakeries are used "merely to warm up bread made in industrial units hundreds of miles away."

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Three mobile web marketing tips for the holiday shopping season

Bringing the online experience into the store, embracing cross-channel behavior are keys to success.

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A Test Material Girls Should Love: Macy’s Pilot

by Lisa Biank Fasig — Director, JZMcBride and Associates

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.

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Making the most of transactional emails

80 percent of the revenue generated from transactional emails comes from shopping cart recovery.

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YOU ARE HERE...Whether You Like It Or Not

by Doug Stephens — President, Retail Prophet Consulting

A look at the emerging location-based marketing channel and its impact on brands and retail.

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The psychology of retail marketing

From rounded corners to natural textures: Neurological research reveals why consumers react the way they do to the in-store experience.

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Pricing: An Added Convenience?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Whole Foods unveils wellness app

August 22, 2010

Whole Foods Market has announced its Missions App is available on the App store. As a part of the company's ongoing mission to promote wellness and encourage…

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Nordstrom Integrates Social Media on New Web Site

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Nordstrom's new website is killer. It blends the best of efficiency and design in one site that's easy to use, feels great, and keeps the customer focused on…

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We get a kick out of mobile loyalty

by Sharon Goldman — Senior Director, COLLOQUY

It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this app, but here at COLLOQUY we…

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How old-school catalogs drive up sales

Nine out of 10 of the top converting retail websites in the U.S. also have catalogs.

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Greatness: Accelerating the Recovery, Part III

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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Largest U.S. shopping mall operator launching location-based retail app

August 15, 2010

Shopkick, a Silicon Valley-based "mobile meets retail" startup, and Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, Inc., have…

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How iPads are Going to Change the Face of Retail

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Tablet computing and inexpensive apps, similar to the Apple iPad platform, bring a host of new opportunities to interact with customers. Here are a few 

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