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Marketing News & Media

ResponseTek CEM upgrade adds SMS surveys, new reports

November 5, 2009

ResponseTek, a provider of on-demand customer experience management (CEM) software, has announced the Fall 2009 release of its ResponseTek:CEM solution.

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Barnes & Noble Nook raises questions about digital-only products

by James Bickers — Editor, Networld Alliance

Technology has made it possible to deliver music, movies, books and more without a physical product. But is that good for shoppers or retailers?

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Study: Brands more influential than price

by James Bickers — Editor, Networld Alliance

November 4, 2009

Times may be tough, but that isn't stopping shoppers from buying the brands they prefer. That's the finding of a new study by the Grocery Manufacturers…

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Customers are buying down, and opportunities are rising, part 3

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Customer-centric experience design is explored in this final installment of "Where's the Opportunity?"

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Borders announces in-stock guarantee for the holidays

by James Bickers — Editor, Networld Alliance

November 2, 2009

Borders today announced its new "In-Stock Guarantee," which promises that if a customer's desired item cannot be found in-store, the company will ship it from…

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Online retailers emphasize free shipping, social media for the holidays

October 29, 2009

The economy is not only impacting shoppers, it`s affecting online retailers, too. According to results of Shop.org`s eHoliday Study, conducted by BIGresearch…

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Four strategies for a better retail holiday season

Retailers need to prepare for the upcoming season with carefully planned merchandise assortments, inventory levels and cross-channel promotions that drive…

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Report: Discounting sets 'grim tone' for holiday retail

October 28, 2009

American retail chains panicked last holiday season as they stared at overstocked shelves and wondered, "How will we sell all this stuff?" Their response to…

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Best Buy CEO: Low prices are 'table stakes' for retailers

by James Bickers — Editor, Networld Alliance

October 25, 2009

Customers care about low prices, but they want a lot more from their retailers than just the best deal.

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Local is good, but fresh is better

An industry expert examines which buzzwords resonate best with customers.  

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Smart retailers fight walk-aways at the checkout

An average of 1.6 percent of customers leaves the checkout queue — and the store — without completing a purchase.

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Freakonomics co-author to speak at NRF 2010

by James Bickers — Editor, Networld Alliance

Journalist Stephen Dubner has been added to the roster of "retail's big show," taking place this January in New York.

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The Flaming Lips to open pop-up store for one day

by James Bickers — Editor, Networld Alliance

October 12, 2009

Avant-garde rock band The Flaming Lips is going into the retail business, for exactly one day.

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Amazon UK offering free shipping for the holidays

by James Bickers — Editor, Networld Alliance

October 12, 2009

England-based Retail Week reports that Amazon UK is offering free shipping on all orders between now and Jan. 1, 2010.

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Steve Jobs helping overhaul Disney Stores

by James Bickers — Editor, Networld Alliance

October 12, 2009

It looks like some of the visionary thinking that went into the Apple Stores is being brought to the retail wing of the Magic Kingdom: The New York Times…

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ISME: Design of the Times 2009 award winners announced

by James Bickers — Editor, Networld Alliance

At this week's In-Store Marketing Expo, a panel of 100 experts picked the year's best retail marketing initiatives in 16 categories.

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ISME 09: Upstart Play N Trade redesigns its experience, takes aim at GameStop

by James Bickers — Editor, Networld Alliance

Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.

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ISME 09: Seven tips for marketing to families during a recession

by James Bickers — Editor, Networld Alliance

A fundamental shift in consumer spending has led to new rules for marketing to moms, the "Chief Purchasing Officers" of the modern family.

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Neiman Marcus gets frugal for the holidays

by James Bickers — Editor, Networld Alliance

October 6, 2009

A retailer whose name is perhaps antithetical to the concept of frugality is getting a little bit thriftier with its 83rd annual gift catalog.

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Price Checkers and Digital Signage Can Provide Data to Customers

Price checking scanners and digital signage can be integrated to allow retailers to enhance marketing and offer convenience for customers, leading to increased…

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