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Marketing News & Media

I'm Worth It!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Why do buyers pay premium prices...

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How in-store mobile marketing can be more than just coupons

Despite the buzz surrounding mobile coupon apps, there is a deeper way to use the technology to drive purchases.

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Target selects Emnos for customer segmentation and insight project

September 21, 2010

Target Corp., the second largest general merchandise retailer in the United States, has selected Emnos to support a multi-year project to broaden the use and…

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Ten best practices for implementing and fine-tuning retail metrics

Dashboards provide a clear picture of business operations, provided the metrics behind them are properly designed.

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Report: In an online world, retail stores still crucial

September 20, 2010

Three out of four global communications providers plan to open more communication provider-owned retail stores over the next two years and must cultivate an…

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Yowza mobile coupon app reaches the 300 retailer mark by signing Lane Bryant

September 20, 2010

Lane Bryant, a leading women's specialty full figured apparel retailer, has become the 300th merchant to take advantage of Yowza!!’s simple, location-based…

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Customer/Value Alignment

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 How do your organization’s values...

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Deloitte forecasts a two percent increase in holiday sales

September 19, 2010

With slow economic growth keeping household spending plans in check, retailers should anticipate a modest increase in 2010 holiday sales, Deloitte forecast…

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Transactional email checklist: Five things to do after the sale

Purchase review emails can lead to significant incremental revenue.

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Webinar - Mobile Retail: What Comes Next?

There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this…

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Groupon, The Nuclear Bomb That Kills Retail?

by Bob Phibbs — CEO, The Retail Doctor

  Think of the last time you received flowers.  Do you remember who gave them to you or the florist? Exactly, the person who gave them to you. The person that…

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Zoning in for Best Buyers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members.

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Is the King a Pauper?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 What is it about Burger King...

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Who Needs Retail Anyway?

by Doug Stephens — President, Retail Prophet Consulting

Social media and networks have diminished our need for middle-men.  From publishing to advertising, brands and consumers have unprecedented access to one…

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Amazon Mom program targets deals to mothers of young children

by James Bickers — Editor, Networld Alliance

September 8, 2010

Amazon.com announced the launch of its Amazon Mom program, an opt-in loyalty program limited to parents and caregivers of children from prenatal through the…

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Survey: Despite economy, back-to-school spending holds steady

Households with school-aged children spend an average of approximately $404 per family on back-to-school items.

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Amazon challenges GameStop, others with release-day delivery

by James Bickers — Editor, Networld Alliance

September 8, 2010

Online retail giant Amazon.com is getting more aggressive in its head-to-head competition with bricks-and-mortar retailers. The company tackled bookstores with…

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Opinion: The recession is over, if you're paying attention to customers

A look at two retailers on the right track, and two that aren't, when it comes to satisfying core customers.

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Shoe-shopping with Friends in 10 Steps or Less

by Lisa Biank Fasig — Director, JZMcBride and Associates

Think of it as a virtual shopping trip where all your friends can offer their opinions and advice, even though they are not there.

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Samsung Gets It Right!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 

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