Study: C-store shoppers respond differently to in-store media

June 18, 2009

Progressive Grocer: The way consumers respond to in-store promotional messages and media is changing, with traditional media not necessarily as effective as it…

Making mobile work for retail marketers

Mall operator General Growth Properties is experimenting with SMS-based communication as a way to build loyalty and drive sales.

Interactive mall game aims to bring in patrons, get them to stay longer

June 16, 2009

AUSTIN, Texas — At a time when competition for the consumer dollar is fierce and retail traffic has slowed, retail centers are exploring new innovative guest…

Culinary retailer spices up customer experience with Pluris

June 15, 2009

FRAMINGHAM, Mass. — Pluris Marketing, a provider of marketing solutions, has announced that Sur La Table has chosen Pluris to develop its next-generation…

Hispanic foods moving out of the ethnic aisle

June 14, 2009

MSNBC: Several major chains are expanding their specialty offerings to capture business from Latinos, the country's fastest growing population and already…

MarketLive unveils next-gen marketing, merchandising suite

June 14, 2009

BOSTON — MarketLive Inc., an e-commerce platform and services provider for mid-sized specialty retailers, has unveiled the MarketLive Intelligent Marketing and…

Loyalty segmentation needs to extend into the store

When front-line employees are left out of the loyalty process, points programs miss the point.

Five underutilized features of the modern POS

by James Bickers — Editor, Networld Alliance

Today's point-of-sale systems are sophisticated business tools, but many retailers are still using them as glorified cash registers.

RetailWire Discussion: Most loyal customers aren't profitable

A recent Harvard Business Journal article suggests that few customers are profitable — and of the ones that are, most are not loyal.

Study: Shoppers value eco-friendliness over price

June 4, 2009

Progressive Grocer: Although some recent consumer research indicates that you'll still need a crowbar to pry open the majority of shopper's wallets, the ORC…

Research: Retail digital signage market to triple by 2013

June 2, 2009

EL SEGUNDO, Calif. — The changing needs of retailers are prompting them to move away from traditional advertising and seek alternative means, including retail…

Primera shipping full-color POS printer

June 2, 2009

PLYMOUTH, Minn. — Primera Technology Inc., a manufacturer of specialty color printers, today announced that its new PX450 Color Printer is now shipping.

Walmart wooing wealthier shoppers

June 2, 2009

The Globe and Mail: Walmart Canada Corp. is finding ways to benefit from the downturn as well-heeled consumers switch to the discounter from higher-end chains…

NRF: Tough economy will mean more of the same for Dad

June 1, 2009

WASHINGTON, D.C. — According to the National Retail Federation's 2009 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans…

Victoria's Secret launches mobile site

May 31, 2009

Promo: Mobile is considered a highly personal medium, and intimate apparel retailer Victoria's Secret is raising that intimacy bar with the soft launch of a…

Unilever testing mobile coupons

May 28, 2009

The Wall Street Journal: Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run…

Five viral marketing mistakes to avoid

There's a lot of buzz surrounding viral marketing — but retailers need to make sure to avoid these common missteps.

ICSC announces Best-of-the-Best Award winners

May 18, 2009

LAS VEGAS — The International Council of Shopping Centers Inc. (ICSC) has announced that four shopping centers have been chosen as ICSC's Best-of-the-Best…

The financial discipline of customer experience

For the retail CFO, customer experience needs to shift from a "nice to have" to a "must have."

Drugstore.com reports big uptick in online coupon usage

May 13, 2009

BELLEVUE, Wash. — drugstore.com, an online retailer of health, beauty, vision and pharmacy products, is experiencing a dramatic increase, up more than 7…