Mass Connections brings real-time promotional alerts to shoppers

by James Bickers — Editor, Networld Alliance

July 16, 2009

Mass Connections, a California-based marketing company, announced in a press release the launch of its "Consumer Alert" program, a framework that allows…

E-tail clinic: The new CircuitCity.com

The electronics retail brand has been revived online by Systemax — so what is it like for customers?

Retailers taking 'Christmas in July' more seriously this year

by James Bickers — Editor, Networld Alliance

July 15, 2009

The concept of "Christmas in July" is more than 100 years old, but this year especially it looks like retailers are using the poor economy to suggest to…

Retailers can weather economy by focusing on basics

Trusted brands and an enlarged pool of skilled workers provide leverage.

Safeway online coupon program coming to all stores

by James Bickers — Editor, Networld Alliance

July 13, 2009

Drug Store News reports that Safeway is expanding its couponLink program, an interesting and innovative take on online coupons.

Food Lion expanding its Hispanic stores conversion

by James Bickers — Editor, Networld Alliance

July 12, 2009

It's been about a year since Food Lion started its experiment with stores aimed at Hispanic shoppers, and it appears to have been a success. The company…

Eight tips for better retail brand messaging

A New York City ad agency lays out a process to ensure retail communications reach their full potential.

J.C. Penney takes Manhattan

by James Bickers — Editor, Networld Alliance

July 8, 2009

A staple of Midwestern malls, retailer J.C. Penney is getting ready to open its first store in Manhattan, and it's doing so with an edgier advertising push…

New research dissects what makes a 'wow experience'

by James Bickers — Editor, Networld Alliance

July 8, 2009

A new survey from The Verde Group and the Retail Council of Canada says that most shoppers — just slightly more than 50 percent — have had a great retail…

Retailers upgrading POS, focusing on its marketing capabilities

by James Bickers — Editor, Networld Alliance

July 8, 2009

Aberdeen Group reports that 73 percent of retailers rate themselves as sub-par when it comes to keeping their POS systems up to date technologically. And…

Niemann Foods testing in-store mobile messaging program

July 7, 2009

NORMAL, Ill. — American Digital Signage, a digital out-of-home network and digital signage solutions provider, has announced it was chosen by retail chain and…

Amazon explores private label opportunity

The online giant, like many other retailers, is looking to strike gold with the introduction of a new private label line.

Retailers localizing discounts

July 6, 2009

The Wall Street Journal: Retailers such as Walmart and Home Depot have taken on or expanded some form of "localized markdowns," rather than slash prices the…

Putting empty storefronts to good use

July 1, 2009

BrandWeek: Empty storefronts are a growing retail reality, but Miami-based Carnival Cruise Lines recently transformed the economic downturn into a…

Economy presents a new reality for luxury brands

The downturn has forced a paradigm shift on luxury brand marketers, who are for the first time being forced to re-think their traditional approach.

Participation in loyalty programs jumps 20 percent

July 1, 2009

CINCINNATI — Despite the recession, U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to COLLOQUY…

Urban Outfitters expands mobile marketing efforts

June 29, 2009

GREENBELT, Md. — Urban Outfitters announced it has selected Acuity Mobile as its mobile marketing provider to extend its experience into the mobile world.

Food Lion promotion encourages shoppers to stock up on private brands

June 28, 2009

In-Store Marketer: Food Lion staged an incentive this month enticing shoppers to stock up on private label products. From May 27 to June 23, the chain offered…

Fighting online shopping cart abandonment

While most e-commerce sites measure conversion, many do not take a structured and proactive approach to abandonment.

Supermarkets intensifying online non-food push

June 18, 2009

Retail Week: Supermarkets look likely to steal a further slice of general retailers' sales as both Tesco and Sainsbury's revealed plans to extend their…