Flying Blind

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Five reasons retailers should look to mobile video

With past technological barriers now down, mobile video is a fertile playground for retail marketers.

Why customers abandon shopping carts online

In 2009, 88 percent of U.S. online customers abandoned at least one shopping cart, 136 million people in total.

The Mayor of Starbucks, or just your average coffee addict

by Sharon Goldman — Senior Director, COLLOQUY

Drink a lot of Starbucks? Now you can become the “Mayor” of Starbucks in your town, thanks to the popular Foursquare application — and as a loyal customer…

Dollars and Sentiments. The Real R.O.I. on Social Marketing

by Doug Stephens — President, Retail Prophet Consulting

With the rush to social marketing, some companies are falling prey to a few common pitfalls that are ultimately derailing their success.  In this article…

Report: Affluent customers driving the retail recovery

Findings include an uptick in affluent consumer spending and optimism, and shifting online commerce expectations.

Cellfire launches coupon syndication for iPhone, Android devices

June 6, 2010

Cellfire Inc. announced the launch of QMobile Coupons, which it says is the first electronic coupon syndication platform developed for iPhone and Android…

Report shows rise in retail brand abuse online

Unauthorized use of trademarked brands hits consumers and retailers where it hurts.

The four types of convenience store shoppers

By understanding these different motivations, brands can better leverage true, in-the-moment behavior to trigger purchases.

Discounting During Peak Season

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Eight insights for maximizing online coupon use

Think beyond discounts, maintain clarity and update your offers frequently in order to keep promotions fresh.

Survey: 68 percent of shoppers say promotions spur retailer visits

In-store, mailed and emailed promotions most effective at driving new traffic.

Sam's Club eValues program generating better-than-expected results

June 2, 2010

FICO, a leading provider of analytics and decision management technology, announced today that Sam's Club, a division of Wal-Mart Stores, Inc., is achieving…

Curves: Lessons in Creating a Community

by Annamaria Turano — Executive Director, MCAworks

One summer, not too long ago, I joined a 2nd gym as I was out of town most weekends.  A charming low-frills outpost of Curves. 

Packstream seizes the 'ultimate marketing touchpoint'

by James Bickers — Editor, Networld Alliance

Software company helps retailers customize their packaging with one-to-one marketing messages.

Fuel perks plus retail equals savvy loyalty play

by Sharon Goldman — Senior Director, COLLOQUY

With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…

Sam's Club adds customized pricing program

May 31, 2010

According to the New York Times, Sam's Club has launched a program called eValues that creates customized offers based on purchase history.Customers have to…

Want to Increase Demand?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Yowza adds affiliate program

May 26, 2010

Yowza!!, a paperless mobile coupon application, has announced the launch of its new Affiliate Program. According to the company, the affiliate program offers a…

Study: 60 percent of customers look for coupons before shopping

Coupons are still an important preplanning mechanism, especially within the grocery channel.