Marketing News
Amazon 2nd Prime Day set for October
August 9, 2023
Amazon is holding a second Prime Day event this year for Prime members across 19 countries and calling it Prime Big Deal Days.
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Target adds Starbucks to drive-up options
August 9, 2023
Target shoppers can now order their favorite Starbucks order and grab it while picking up their merchandise at a Target drive-up location.
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Walmart launches aisle advertising, demo stations in works
August 8, 2023
Walmart is aiming to grab consumer attention in the store and plans to launch in-store advertising via third-party ads on screens at self-checkout and TV area…
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Food Lion boosts shopping experience via upgrade strategy
August 7, 2023
Supermarket chain Food Lion has enhanced the shopping experience via upgrades at 47 stores.
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Wegmans opening 1st Manhattan store
August 4, 2023
Nearly two years after announcing it planned to open a store in downtown Manhattan, Wegmans, a supermarket, will open the doors to the location at 770 Broadway…
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Wayfair app taps AI for room design feature
August 2, 2023
Wayfair's new app, Decorify, uses generative AI to let users create photo realistic room images for design purposes.
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Walmart, Rubi team on manufacturing process for textile creation
August 2, 2023
Walmart and Rubi, which offers on-site reactor technology, are teaming up on pilot projects to convert captured carbon emission from manufacturing waste stream…
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Cyclist retailer taps Logic for insights-driven decision making
August 1, 2023
WiggleCRC, an online retailer of specialist cycling, running and swimming apparel accessorites, is deploying a retail analytics solution from Logic to drive…
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TikTok launching US online China goods shop
August 1, 2023
TikTok is getting ready to launch the TikTokShop, an e-commerce platform that will sell items from China and eventually goods from additional countries.
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Walmart embraces entrepreneur product creators
July 31, 2023
Walmart has kicked off its application time frame for its Open Call 2023 event in which small businesses and startups can apply to pitch products to be sold on…
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Southwest taking sharky approach to customer experience
July 28, 2023
In celebration of Shark Week, which kicked off July 23 and ends on July 29 this year, Southwest Airlines is offering special flight programming in a…
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UK department store launches virtual try-on
July 27, 2023
John Lewis Fashion Rental, a U.K.-based department store chain, has partnered with tech firm Zyler and rental specialist Hurr to adopt the Zyler AI-powered…
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Babies R Us launches comeback flagship store
July 26, 2023
First Toys R Us came back. Now its sister e-commerce enterprise, Babies R Us, is also back and just launched its arrival in a flagship location at the American…
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Michaels launches Halloween product collections
July 25, 2023
Just in time for the 100-day countdown to Halloween, Michaels, a crafts retailer, is stocking holiday products with décor already on shelves.
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Lowe’s, Petco expanding store-in-store partnership
July 25, 2023
Lowe's Companies Inc. and Petco are expanding a pilot program in which Petco products and services are located within Lowe's stores.
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Toys R Us kicks off national marketing tour featuring Geoffrey
July 24, 2023
Keep an eye out – Toys R Us Geoffrey may be visiting your town.
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Tanger Outlets refreshes loyalty program, debuts app
July 20, 2023
Tanger Outlets has launched a refreshed TangerClub guest loyalty program as well as an all-new mobile app.
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Product assortment customization can pay off
July 17, 2023
Retailers creating artificial intelligence customer-centric product assortments can boost incremental sales growth, nearly 1% to 2% more than assortments that…
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Target taps Lisa Roath as CMO
July 14, 2023
Lisa Roath has been named executive VP and chief marketing officer for Target Corp.
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Walgreens closing 100-plus US stores
July 13, 2023
Pharmacy chain Walgreens will shut 150 stores in the U.S. and 300 in the U.K. due to slower consumer spend and a declining demand for COVID-19 vaccines.
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