Marketing News
Home Depot, Lowe’s keep category leadership spots
December 30, 2024
Home Depot and Lowe's maintained their leadership spots in the home improvement sector, capturing an average of 28% and 19%, respectively, of consumer spend…
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Best Buy, Target join list of retailers leveraging AI to help shoppers
December 23, 2024
Best Buy and Target are the latest retailers leaning into AI to help holiday shoppers, using generative AI to help shoppers decide on gift ideas via text…
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e.l.f. Cosmetics launches luxury digital shopping experience
December 19, 2024
e.l.f. Cosmetics has launched a Virtual Luxe Lounge, a digital immersive shopping experience that features a speakeasy-themed 3-D environment for shopping this…
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Marks & Spencer expands First Insight partnership to drive digital transformation
December 18, 2024
British retailer Marks & Spencer is expanding its partnership with First Insight to accelerate its digital transformation.
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Twinset attains 54% increase in ad performance with Tealium
December 18, 2024
Fashion retailer Twinset is seeing big gains from deploying Tealium's customer data platform and partner ecosystem.
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Lowe’s 2025 goals driven by AI platform strategy
December 17, 2024
Lowe's Companies Inc. has mapped out goals for growth and productivity initiatives and topping the list is driving a best-in-class omnichannel experience and…
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Brookshire Brothers grocery taps Birdzi to get personal with shoppers
December 17, 2024
Brookshire Brothers, an employee-owned regional grocery chain based in Texas, is deploying customer intelligence and engagement technology from Birdzi to…
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True Religion reboots loyalty program
December 13, 2024
True Religion has refreshed its loyalty program and added ominichannel capabilities, expanded rewards and faster rewards redemption.
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Foodstuffs teams with Lobyco on loyalty program initiative
December 11, 2024
Foodstuffs, New Zealand's largest grocery retailer, is partnering with Lobyco to launch an in-house, reward and currency-based loyalty program at all its New…
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Academy Sports + Outdoors opens 5 stores
December 10, 2024
Sporting goods and recreation retailer Academy Sports + Outdoors has opened five stores.
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Frontier Airlines boosts rewards for travelers
December 9, 2024
Frontier Airlines has debuted first-class seating, free seat upgrades into premium seats for its Elite members and more ways to redeem Frontier Miles.
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Car dealerships committing big to AI
December 4, 2024
Car dealerships are ramping up commitment to using AI in operations with 81% expecting their AI budgets to rise in 2025.
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Batteries Plus surpasses milestones in franchise, commercial growth
November 27, 2024
Batteries Plus achieved a 23.7% year-over-year increase in total systemwide commercial sales for October and franchise commercial sales grew by 24.4%, setting…
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RJ Julia Booksellers installs book vending machine at New Haven airport
November 19, 2024
Independent bookstore RJ Julia Booksellers has expanded its reach to air travelers. The bookstore recently installed a vending machine at Tweed New Haven…
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Alaska Airlines taps Natalie Bowman as digital experience VP
November 19, 2024
The Alaska Airlines board of directors has elected five new executives in key areas of the company, including Natalie Bowman ass vice president of digital…
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Amazon Black Friday kicks off Nov. 21
November 18, 2024
Amazon is debuting its Black Friday sales more than a week ahead of the official Black Friday date of Nov. 29.
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Instacart expands Caper Carts footprint
November 12, 2024
Instacart has added multiple local and independent grocers to the list of clients adopting its AI-powered Caper Carts.
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7-Eleven undertaking transformative store revamp over next 3 years
November 11, 2024
7-Eleven aims to open more than 600 bigger, food-centric locations using a new store prototype named New Standard.
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Big Lots launches app to enhance shopping experience
November 11, 2024
Big Lots, Inc. has launched a Big Lots app aimed at enhancing the shopping experience.
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Amazon launches virtual holiday shop featuring immersive 3D tech
November 7, 2024
Amazon has launched a Virtual Holiday Shop that uses immersive 3D technology powered by Amazon Beyond.
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