Merchandising Blogs
Target Marketing Hits Home With CoupSmart
by Lisa Biank Fasig — Director, JZMcBride and Associates
Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our…
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MyMacys initiative customizes merchandise to boost loyalty
by Sharon Goldman — Senior Director, COLLOQUY
I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…
read nowThis Year, Let the Grown-Ups Have a Holiday
by Lisa Biank Fasig — Director, JZMcBride and Associates
Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this…
read nowIs that a banana in your couch, or are you just happy I am shopping?
by Lisa Biank Fasig — Director, JZMcBride and Associates
Supermarkets are wizards at getting us to buy more than we intend. They’ve figured out how to successfully sell diapers to beer customers and pine nuts to…
read nowA Test Material Girls Should Love: Macys Pilot
by Lisa Biank Fasig — Director, JZMcBride and Associates
A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.
read nowChoo-Choo! Shoppers May be Trading Up
by Lisa Biank Fasig — Director, JZMcBride and Associates
Chin-up, glossy-floored department stores. U.S. retailers may be experiencing a reversal of fortune, if a couple of recent earnings reports are an indication.
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Retail Summit Review
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Reflections and Takeaways
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Rebuttal to Mary Hunt in Woman's Day Magazine: Retailers Don't Trick Customers
by Bob Phibbs — CEO, The Retail Doctor
Mary Hunt takes aim at retailers by telling Amiable personalities they are all wrong and should become like her, an Analytical. I hate this type of X-files…
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The Aspirational Tourist
by Annamaria Turano — Executive Director, MCAworks
Remember your last out-of-town getaway? You probably wandered into a few shops at your destination to browse, buy a few mementos, or just pass the time before…
read nowThe Art of Waiting
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
When Apple Computer announced the Apple Store, more than one industry pundit predicted the project’s demise. "Apple is a technology company," they said. "They…
read nowGoing "Beyond" Customer's Expectations
by Annamaria Turano — Executive Director, MCAworks
On New York's east side, there’s a store with exceptional customer service. It's not on Madison Avenue. It's not on 5th Avenue. It starts with a “B” but it’s…
read nowApril Quote
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Are the experience you offer customers and the stories they share about you the same?
read nowWhat's Really Good About HomeGoods
by Annamaria Turano — Executive Director, MCAworks
Do you find yourself regularly going to HomeGoods? Just to see what’s there? You’re not alone; the fans of HomeGoods are numerous and extremely enthusiastic…
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Old Navy is going under the knife. Can the creepy mannequins go, please?
by James Bickers — Editor, Networld Alliance
The Atlanta Journal-Constitution reports that Old Navy is about to undergo a pretty dramatic makeover. Seven stores in Georgia are going to get the facelift…
read nowRetail Customer Experience: Change or Die
by Bob Phibbs — CEO, The Retail Doctor
To compete in 2010 you've got to ask the hard questions and then find the answers. Generations of Americans have owned their own jewelry store and generations…
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