Solving the intent data problem with journey management

by Mark Smith — President, Kitewheel

Mark Smith, president at Kitewheel, says retailers are swimming in customer data for creating fairly detailed customer profiles. And, with the right analytics…

How the consumer mindset is shifting during COVID-19

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for retail, Stibo Systems, explains how COVID-19-related shelter-in-place orders are prompting consumers to shop…

How field research can help retailers reach untapped sales opportunities

by Chris Hubble — CEO, Bastion db5

Chris Hubble, CEO at Bastion db5, explains how field research can give retailers insights into customer pain points, what they need to solve their problems…

Continuous customerization in retail automotive services: Customer retention

by Rick Muldowney — Chief Analytics Officer, digm

Rick Muldowney, chief analytics officer at digm, explains how by putting continuous customerization to work, retail automotive services providers can identify…

How to harness the power of data to win customer engagement

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, shares his insight on why retailers must understand their customers and tap sophisticated analysis of…

Why retailers need a single source of truth to stay competitive

by Rafael Esberard — VP of Sales, VTEX

Rafael Esberard, VP of sales, North America, VTEX, shares why a 'single source of truth' is critical for attaining the strongest competitive advantage in this…

How would your CFO measure customer engagement and experience?

by Jean Belanger — CEO, Cerebri AI

Jean Belanger, co-founder and CEO of Cerebri AI, zeroes in on how artificial intelligence and a data-driven approach can help brands understand customer…

Finding the best CX metric for your program

by Howard Lax — Principal Director, CX Consulting, Confirmit

Howard Lax, principal director of customer experience consulting at Confirmit, explains why the best customer experience metric is one that relates to customer…

Drive revenue through tailor-made experiences with advanced technology

Jess Vadino, global digital strategy and experience leader at SoftServe, believes retailers are not reaping the benefits of a targeted personalization…

Optimizing human flow: Rethinking retail with data and experiential marketing

Anthony Coppers, founder and head of innovation at Gradient, shares insight on why when retailers bridge the connection between offline and online, in an…

3 ways to use predictive analytics to grow business

Adriana Lynch, CMO, Chief Outsiders, shares insight on how retailers should ethically use predictive analytics to maximize profits.

Data democratization demands good governance

Harvey Stotland, executive advisory, and David Cordeiro, director, advanced analytics, at Avanade, explain that retailers striving to fully resolve the…

Research reveals retailers need more visibility to meet growing customer experience KPIs

Richard Piasentin, CSO and CMO at Accedian, shares research that illustrates customer experience is fast becoming a responsibility has largely shifted to the…

Brands need wake-up call on customer experiences

Anders Ekman,V12 president, believes meeting the demands of today's consumers requires a solid grasp on customer data, insights from third-party demographics…

6 steps to reverse engineer the customer experience for better outcomes

Lisa Sharapata, senior director of brand experience at Aprimo, explains why retail customer experience strategy should be equipped with the agility and…

How AI translations are breaking down language barriers, opening up e-commerce

Fang Cheng, CEO and co-founder of Linc Global, explains how AI helps merchants deepen relationships with customers by translating their wants and needs.

Attaining retail operational excellence with indoor location technology

Chris Todd, CEO of Theatro, explains why It's time for retailers to focus on applying location technology to associates in order to serve customers more…

5 tips for designing a CSAT survey that delivers results

Phil Doriot, vice president of analytics and Insights at Market Force Information, explains that while every CSAT survey is different and each retailer has its…

5 tactics for boosting customer response rates

Leonie Brown, a senior XM scientist at Qualtrics, shares five tactics for ensuring high quality feedback data as today's successful retailers are those who…

Why high performance supercomputing is a must-have for a robust retail experience

Jeff Reser, global product and solutions manager at SUSE, explains why retailers must adjust their experiences for consumers if they want to survive the…