JCPenney launches 'Know Before You Go' campaign

December 13, 2007

If you can't beat 'em, integrate 'em: JCPenney recently unveiled a new initiative on its Web site, "Know Before You Go," aimed at bringing the online and…

The planning puzzle

by James Bickers — Editor, Networld Alliance

For technology, intelligent planning makes all the difference.

Snag shoppers with self-service

Self-service is a key part of any smart multi-channel strategy.

GameStop opens 'tournament center'

December 10, 2007

The Escapist: GameStop has announced the opening of its first combined store and "tournament center" in San Jose, Calif. The location is 4,000 square feet in…

The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well in-store media is working.

November chain store sales rise 3.5 percent

December 5, 2007

International Council of Shopping Centers: U.S. chain store sales for November grew 3.5 percent year on year, according to ICSC's index. The gain was the…