Digital displays in retail environments coming of age

Retailers are beginning to recognize and reap the benefits of using digital displays to influence shopper decisions.

Facebook 'Like' widget affecting retail marketers

Like is rapidly becoming an index of content, based on mass popularity as opposed to an arbitrary Google algorithm.

The manufacturer's role in shopper-centric category management

Manufacturers and retailers need to work together to get the most benefit from shopper-centric analytics.

NRF: Three-quarters of online retailers are dialing up mobile strategies

One in five retailers boasts having a fully implemented mobile strategy in place already.

Pennsylvania's new wine kiosks get panned

by James Bickers — Editor, Networld Alliance

A massive new kiosk that dispenses wine by the bottle is being met with ridicule in oenophile circles.

Eyewear retailer brings sunlight into the store

Transitions Optical's new kiosk uses artificial daylight to show off its adaptive lenses.

Finding retail marketing insight from within your database

Extracting business insight from raw data is possible through the establishment of a sound analytics process.

Five reasons retailers should look to mobile video

With past technological barriers now down, mobile video is a fertile playground for retail marketers.

Packstream seizes the 'ultimate marketing touchpoint'

by James Bickers — Editor, Networld Alliance

Software company helps retailers customize their packaging with one-to-one marketing messages.

Localizing online prices drives international e-commerce sales

Most Internet usage occurs outside of North America, and localizing prices can turn international browsers into buyers.

Closing the gap between shopper needs and e-commerce technology

Why dynamic content represents the best chance for snagging the online shopper's attention, and closing the sale.

QR codes: Building a mobile loyalty program beyond key tags

Two-thirds of retailers are planning to launch digital mobile initiatives this year, and many of these will include a QR code capability.

Two-thirds of Facebook users say it influences purchase decisions

A new report details how users of the social networking site use it to interact with brands and retailers.

"Heroes" star gets into the mobile retail world

by James Bickers — Editor, Networld Alliance

Greg Grunberg's Yowza app makes it easy for retailers to offer mobile coupons.

Building in-store interactive content that works

There is no limit as to what can be done with in-store media, but finding what works for your business is the challenge.

What does the iPad mean for retail self-service?

Software providers are already developing employee training and customer service apps for the new Apple device.

Informal poll bodes well for kiosks in retail

Better economy and improved public opinion are pushing more retailers to self-service.

Remote management improves kiosk up-time, customer experience

By turning to remote monitoring and management, retailers can tremendously increase operational efficiencies.

Executive roundtable: HP on retail in 2010

by James Bickers — Editor, Networld Alliance

Two top-level executives with HP discuss what retailers need to focus on in the coming years.

Shopping with the click of a mobile phone button

Mobile commerce enables one-to-one relationships, and attracts incremental customers.