NRF Retail's Big Show

Creative Realities shares insight on drive-thru tech, acquisition, adtech stack innovation

Creative Realities gives the scoop on Digital Drive-Thru 2.0, the company’s adtech stack and a recent acquisition.

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February 2, 2026

To say it's busy at Creative Realities would be a huge understatement. The digital marketing technology company designs, develops and installs digital signage systems, interactive displays and content management. Announcements during the recent NRF 2026 included the debut of its Digital Drive-Thru 2.0, a modular digital menu board system, insight on the company's adtech stack and information on the company's acquisition of Cineplex Digital Media. Dan McAllister, George Sautter and Natalee Minds give the scoop.