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NICE VP talks AI's role in the sales conversion spectrum, eliminating friction points

Tom Yang, vice president, retail at NICE shares insight on the retail customer experience funnel, sales conversions and the role AI can play in eliminating friction points in an interview with Judy Mottl, editor of RetailCustomerExperience.

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February 3, 2025

Tom Yang, vice president, retail at NICE shares insight on the retail customer experience funnel, sales conversions and the role AI can play in eliminating friction points in an interview with Judy Mottl, editor of RetailCustomerExperience.

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NICE

With NICE, it’s never been easier for organizations of all sizes in retail and other major markets around the globe to create extraordinary customer experiences (CX) while meeting key business metrics. NICE is a worldwide leader in AI-powered self-service and agent-assisted CX solutions for the contact center—and beyond.

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RetailCustomerExperience.com - Marketing Opportunities

RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.

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