Customer Service

Ricoh VP talks driving personalized experiences in retail

Carl Rysdon, vice president, retail industry, at Ricoh USA Inc. shares insight on how leveraging retail media, specifically in-store retail media, can drive engagement and enhance customer experience.

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January 31, 2025

Carl Rysdon, vice president, retail industry, at Ricoh USA Inc. shares insight on how leveraging retail media, specifically in-store retail media, can drive engagement and enhance customer experience in an interview with Judy Mottl, editor of RetailCustomerExperience. Ricoh provides everything a retailer needs to create personalized experiences via its "turnkey" service.

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RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.

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