News

Consumers tapping mobile phone more than ever

June 4, 2019

An IDology study reveals consumers are viewing their mobile phone as a more important part of their identity, both at work and in their lives. Shoppers opened more accounts online using the phone versus the PC, stated a release on the study,

The research illustrates a significant shift in how consumers are engaging with retailers and how they view their consumer identify, according to the release.

IDology's second annual Consumer Digital Identity Study also found a 19% increase in abandonment during account openings compared to last year due to high consumer expectations for convenience and low tolerance for friction.

"To meet consumer demand, businesses must deliver secure, friction-free experiences built around mobile enrollment," said John Dancu, CEO of IDology, in the release. "This is a challenging balancing act, but the study found businesses that do this successfully and build trust can experience a dramatic increase in enrollment and loyalty. Businesses need to implement smart, multi-layered identity verification technology to improve verification processes and ensure that the customer experience is positive."