Michael's stores hosting live 'Pinterest parties'

Feb. 10, 2014

Hometalk, a home and garden social network, has announced that its members will co-host Pinterest parties in 100 Michaels Stores nationwide on Feb. 16 from 1–4 p.m.

According to the companies, these parties will provide live access to Hometalk's expansive network of DIY experts. Hometalk has selected 100 of its members to lead a series of DIY craft demos for customers to learn from as they shop for supplies in Michaels stores. Handpicked for their DIY expertise, Hometalk members will put their own twist on one of five Pinterest-inspired projects, offering customers hands-on help and tutorials, ideas and advice.

"Michaels is all about providing inspiration, instruction and ideas for creative DIY projects," said Michaels CMO Paula Puleo. "As a top destination for home and garden project supplies, Michaels is happy to welcome Hometalk members into the stores for these fun, educational events."

The events at Michaels Stores concur with several recent milestones for Hometalk. Between October and December 2013, visits on the site more than doubled — jumping from 2 million visits in October 2013 to more than 4 million in December 2013. Hometalk also unveiled its new mobile site on Feb. 3, providing enhanced usability and instant community feedback to users. One-third of the site's overall traffic is accessed through mobile devices.

For more information on the select Hometalk members taking part on Sunday, Feb.16, visit http://www.michaels.com/Pinterest-Party/pinterest-party,default,pg.html

Read more about social media in retail.

Topics: Marketing , Social Media , Specialty Stores

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