Smart retailers fight walk-aways at the checkout

An average of 1.6 percent of customers leaves the checkout queue — and the store — without completing a purchase.

ISME 09: Bringing life to the point of purchase

by James Bickers — Editor, Networld Alliance

Making POP more interactive and engaging was a big focus in the event's exhibit hall.

Freakonomics co-author to speak at NRF 2010

by James Bickers — Editor, Networld Alliance

Journalist Stephen Dubner has been added to the roster of "retail's big show," taking place this January in New York.

ISME: Design of the Times 2009 award winners announced

by James Bickers — Editor, Networld Alliance

At this week's In-Store Marketing Expo, a panel of 100 experts picked the year's best retail marketing initiatives in 16 categories.

ISME 09: Upstart Play N Trade redesigns its experience, takes aim at GameStop

by James Bickers — Editor, Networld Alliance

Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.

ISME 09: Seven tips for marketing to families during a recession

by James Bickers — Editor, Networld Alliance

A fundamental shift in consumer spending has led to new rules for marketing to moms, the "Chief Purchasing Officers" of the modern family.

Retailing of a different color

by Troy Carroll — CEO, Intava

Customers are coming to expect more personalization and choice, and retailers need to be able to accomodate them.  

Top 10 brand and marketing trends for 2010

A new definition of value, growing consumer expectations among the things brands and retailers will need to watch for.

Retail Commission will share insights at ISME

by James Bickers — Editor, Networld Alliance

A team of 10 retailers will reveal best practices for shopper marketing at next week's In-Store Marketing Expo.

Cirque du Soleil reinvents its retail shop

The entertainment company recognized an opportunity to expand its performance experience into the concession and retail shop, creating a marketplace truly in…

RetailWire Discussion: Brands not connecting with women through social media

A new study finds that three out of four women who engage with brands via social networking sites say they are not influenced to purchase based on what they…

KioskCom, The Digital Signage Show promise new content for NYC editions

A $10,000 giveaway and execs from Coca-Cola and Coinstar get top billing at November's co-located tradeshows.

Opinion: The difference between clerking and selling

The Retail Doc explains why in-store staff should be moved beyond low-hanging fruit and into real selling.

How mobile will reshape the customer experience

Mobile applications for smart phones are poised to be the future of retailer communications with shoppers.

E-tail clinic: Amazon.com

It's the king of online retail and a serious competitor to many a brick-and-mortar. But just how good is the Amazon customer experience?

Great customer service: Remembering the little things

Tough times mean retailers need to squeeze all the value they can out of their assets, and that includes the small touches that can make a big difference.

The theater of the brand: Building entertainment experiences at retail

Retailers are using three pivotal tools to engage and stay top-of-mind with consumers.

RetailWire Discussion: Guys join the 'get out of shopping' club

Where does the shopping-averse and fashion-challenged male go for help? One answer is Trunk Club, a new online personal shopping service.

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

Designing a new experience — and putting fun back into retail

Now is a great time to design and launch a new customer experience — especially for brands feeling the pinch of commoditization.