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Features

KioskCom, The Digital Signage Show promise new content for NYC editions

A $10,000 giveaway and execs from Coca-Cola and Coinstar get top billing at November's co-located tradeshows.

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Opinion: The difference between clerking and selling

The Retail Doc explains why in-store staff should be moved beyond low-hanging fruit and into real selling.

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How mobile will reshape the customer experience

Mobile applications for smart phones are poised to be the future of retailer communications with shoppers.

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E-tail clinic: Amazon.com

It's the king of online retail and a serious competitor to many a brick-and-mortar. But just how good is the Amazon customer experience?

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Great customer service: Remembering the little things

Tough times mean retailers need to squeeze all the value they can out of their assets, and that includes the small touches that can make a big difference.

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The theater of the brand: Building entertainment experiences at retail

Retailers are using three pivotal tools to engage and stay top-of-mind with consumers.

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RetailWire Discussion: Guys join the 'get out of shopping' club

Where does the shopping-averse and fashion-challenged male go for help? One answer is Trunk Club, a new online personal shopping service.

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Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

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Designing a new experience — and putting fun back into retail

Now is a great time to design and launch a new customer experience — especially for brands feeling the pinch of commoditization.

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Driver's license scanning reduces fraud, but may alienate shoppers

by James Bickers — Editor, Networld Alliance

In an effort to fight return fraud and abuse, a growing number of retailers are using a service that keeps a database of return activity — and feels like an…

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Three rules for digital signage audio in the retail environment

In a noisy environment, audio programming straddles a fine line between engaging the customer and being obtrusive. Three rules of thumb will ensure that the…

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Research: E-commerce hindered by lack of human assistance

A large number of respondents to a new survey indicate a lack of assistance affected their online purchasing decisions.

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Reader Q&A: How do I drive more traffic into the store?

A legendary retailer asks for advice on getting shoppers into the store, and Kate Newlin responds with some practical tips.

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Luxury retail at a crossroads

Shattered by heavy discounting, luxury retailers now need to focus on two distinct customer types - those looking for branded items at a lower price, and the…

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Discounting while preserving the brand

Why retailers need to focus on intelligent promotions, rather than across-the-board discounts.

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Hands-on review: Best Buy's Twelpforce

by James Bickers — Editor, Networld Alliance

The electronics retailer is using Twitter to connect customers to an army of tech experts. How well does it work?

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Breaking retail's addiction to discounting

When retailers emphasize price above all else, everybody loses. Author Kate Newlin offers some alternatives to "okay, available and cheap."

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Thinking beyond traditional retail packaging

How retailers are mixing packaging with interactive technology to connect with consumers.

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Taming the loyalty card beast

by James Bickers — Editor, Networld Alliance

New tools — both high-tech and low-tech — aim to liberate loyalty cards from the key chain.

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Why good customer service is like billiards

Retail Doc Bob Phibbs explains why customer service staff need to scatter around the customer, like pool balls reacting to the cue.

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