by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Customer-centric experience design is explored in this final installment of "Where's the Opportunity?"
read nowRetailers need to prepare for the upcoming season with carefully planned merchandise assortments, inventory levels and cross-channel promotions that drive…
read nowThe most important conversion area — and at the same time the least serviced area — in apparel retail is the fitting room.
read nowNearly one in five consumers say their concern over the flu will cause them to avoid holiday shopping on traditionally busy days.
read nowThe "peak-end" rule says that if you take a moment to understand a concept, you have an opportunity to reevaluate and transform — an idea most retailers could…
read nowAn industry expert examines which buzzwords resonate best with customers.
read nowby Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Empowering front-line employees is looked at in part two of a three-part series called "Where's the Opportunity?"
read nowby Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Customer choices in a recession are looked at in part of a three-part series called "Where's the Opportunity?"
read nowAn average of 1.6 percent of customers leaves the checkout queue — and the store — without completing a purchase.
read nowby James Bickers — Editor, Networld Alliance
Making POP more interactive and engaging was a big focus in the event's exhibit hall.
read nowby James Bickers — Editor, Networld Alliance
Journalist Stephen Dubner has been added to the roster of "retail's big show," taking place this January in New York.
read nowby James Bickers — Editor, Networld Alliance
At this week's In-Store Marketing Expo, a panel of 100 experts picked the year's best retail marketing initiatives in 16 categories.
read nowby James Bickers — Editor, Networld Alliance
Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.
read nowby James Bickers — Editor, Networld Alliance
A fundamental shift in consumer spending has led to new rules for marketing to moms, the "Chief Purchasing Officers" of the modern family.
read nowby Troy Carroll — CEO, Intava
Customers are coming to expect more personalization and choice, and retailers need to be able to accomodate them.
read nowA new definition of value, growing consumer expectations among the things brands and retailers will need to watch for.
read nowby James Bickers — Editor, Networld Alliance
A team of 10 retailers will reveal best practices for shopper marketing at next week's In-Store Marketing Expo.
read nowThe entertainment company recognized an opportunity to expand its performance experience into the concession and retail shop, creating a marketplace truly in…
read nowA new study finds that three out of four women who engage with brands via social networking sites say they are not influenced to purchase based on what they…
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