Technology

Free webinar: Using product data to build strong customer relationships

A webinar on Dec. 2, 2020, at RetailCustomerExperience.com and sponsored by Blustream Corporation will detail how retailers can leverage product-owner lifecycle data related to purchased products to boost customer relationships as well as revenue.

Photo by istock.com

November 18, 2020 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Building stronger customer relationships is a key aspect to enhancing the retail customer experience, and one new approach involves leveraging purchased product data.

Recent research shows 54% of U.S. consumers believe customer experience at most retailers needs improvement. While no easy task, making a product-based, data-driven connection may be the answer for brands and retailers to change that view.

The strategy will be explained in a free one-hour webinar sponsored by Blustream Corporation on Dec. 2, 2020 at 11 a.m. EST.

Ken Rapp, Blustream CEO, will discuss the historical challenges relating to the retail customer experience and how live product usage data is the missing link to a successful after-sale customer experience. The approach not only boosts customer experience but can boost revenue and decrease customer churn as well.

Increase customer retention by using product usage data to drive a long-term customer relationship.
Help customers save valuable time by providing immediate actions via alerts, education and commerce recommendations.
Triple lifetime value, including significantly decreasing churn and increasing profits.
Build an infinite closed-loop relationship with consumers to ultimately increase brand loyalty and allow retailers to focus on what they do best: making products that matter.

Rapp is passionate about marrying unmet needs with practical solutions creating enterprise value for customers. His expertise includes launching products, building scalable business models and creating a culture that enables employees to thrive. He is active with Worcester Polytechnic Institute's entrepreneur programs, is a trustee of the Zenie Foundation and on the board of the Hanover Theater for the Performing Arts.

Don't miss what promises to be an interesting webinar on a new customer experience strategy. Sign up here.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

Connect with Judy: