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How AI drives engagement, loyalty, sales

In this free webinar, sponsored by NICE, retailers can learn how small strategic interventions at key moments in the customer journey can have a significant impact on the business.

Photo: Generated by AI. Adobe Stock.

April 21, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The challenges facing retailers are mounting given economic news and studies revealing that shoppers are becoming more price conscious and prioritizing spend.

But that doesn't mean a retailer has to suffer or lose ground when it comes to sales and customer loyalty.

In a free one-hour webinar Tom Yang, RVP Retail, and Rob Lucchesi, portfolio system engineer, both at NICE, reveal how small, strategic interventions at key points in the customer journey can have a significant impact on the business.

The webinar, "The AI Advantage in Retail: Driving Engagement, Loyalty, and Sales," offers invaluable insight on how AI is increasingly being deployed to boost engagement and sales and an AI-driven journey can enhance the customer engagement at scale.

The speakers explain how proactive engagement with consumers using AI can trigger personalized, scalable interactions. The webinar also reveals how leveraging predictive analytics can identify and address friction points.

Yang works with numerous retail and CPG brands to transform CX delivery. He takes a design-led approach to maximize effectiveness of initiatives, especially in the current retail economic macro environment. Lucchesi brings over 10 years of experience in the contact center industry and has a deep understanding of contact center operations and the challenges businesses face.

NICE provides AI-powered self-service and agent-assisted CX solutions for the contact center and beyond.

Click here to watch the free webinar.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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NICE

With NICE, it’s never been easier for organizations of all sizes in retail and other major markets around the globe to create extraordinary customer experiences (CX) while meeting key business metrics. NICE is a worldwide leader in AI-powered self-service and agent-assisted CX solutions for the contact center—and beyond.

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