ICX Summit honors Under Armour as 'influencer' of the year

| by Elliot Maras
ICX Summit honors Under Armour as 'influencer' of the year

Under Armour's Christiana DiMattesa, senior manager/retail marketing, accepts the award for ICX Influencer of the Year.

When it comes to retail customer experience influence Under Armour takes the award. Literally.

The innovative retailer was presented the "Influencer of the Year" award at the ICX Summit held in Dallas last week. The presentation, which followed two days of tours and educational sessions, was one of several doled out at the ICX Association Elevate Awards dinner party held at The Star, a 91-acre campus that is home to the world headquarters of the Dallas Cowboys

The awards ceremony and dinner party, featuring tours of the facility, were held in conjunction with this year's ICX Summit at the Four Seasons Resort and Club Dallas at Las Colinas. The Summit is an annual conference devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

The first award presented was the first annual Kiosk Innovation of the Year Award, presented to Frank Olea, CEO of Olea Kiosks.

Elliot Maras, Kiosk Marketplace editor, said the innovation award was created to honor commitment to excellence and to honor kiosk innovation.

"Last year, we asked our readers to nominate kiosks deserving this recognition," Maras said. "We reviewed the nominations and came up with 24 we deemed worthy of a final vote by our readers. The readers assigned a numerical score to the 24 ballots."

The awards, judged by a panel of industry experts and journalists, were handed out in 10 categories ranging from best ICX content in point-of-wait and point-of-sale deployments, best ICX deployments in retail, healthcare, e-commerce and more.

"The award winners again this year exemplified the kind of creative, innovative and imaginative customer experiences that brands are going to have to emulate to stay relevant in an ever more competitive and fractured market," said ICX Association Managing Director Christopher Hall, following the awards ceremony. "Retail, especially, is at an inflection point and will need this kind of forward-thinking work."

"The Elevate Awards showcase overall excellence, creativity, design and teamwork from those who support the industry with dedication," said Kathy Doyle, executive vice president and publisher of Networld Media Group, organizers of the Summit and parent company of the Association. "We are honored to present the best in class each year at the ICX Summit."

The 2017 ICX Association Excellence Awards winners are:

Best ICX Content, Point of Sale:LG Best Buy Wall by Sandbox

Judges' comments:

"Fantastic lift for primary sales objective and bundled sales! More inviting and cost effective than a store within a store."

"[Sandbox] scores a grand slam with this project, judging from the content quality, the strategy of the deployments and the results. Excellence in every aspect."

Best ICX Content, Point of Wait: BMO First Canadian by Cineplex

Judges' comments:

"Gorgeous visually. Really accomplished bringing the outdoors in."

"Excellent experience of ambient media for branding. The motion activation adds significantly to the engagement, which is anchored in rich images that are contextually relevant to the time and place."

Best ICX Deployment: E-commerce: ShopBMW E-commerce Refresh by Reality Interactive

Judges' comments:

"Fantastic, much needed improvement in mobile interface. Nice clean look! Well designed and easy to use. The sales lift is outstanding … Great success."

"The quality of the solution is outstanding!"

Best ICX Deployment, Financial Services: China Zheshang Bank by Shikatani LaCroix Design

Judges' comments:

"The array of media messaging and interaction is impressive, as is the way in which it has been integrated into design."

"The project was multifaceted and delivered a new experience to customers."

Best ICX deployment, Digital out of Home: BP's Meet Miles by Next/Now with partner Ogilvy

Judge's comments:

"Fun and creative execution. Looks spot on for Millennials!"

"Technologically impressive!"

Best ICX Deployment, Retail: Trek Rider Analysis Kiosk by Next/Now with partner Axis Display Group

Judge's comments:

"I wish I'd been able to use one of these when I bought my bike!"

"A truly innovative kiosk use case. This is a retail environment that requires a high level of customer service, and this concept makes the customer experience more efficient with the use of a kiosk."

Best ICX Deployment, Healthcare: San Francisco General Hospital Foundation Interactive Donor Recognition Wall by Sensory Interactive

Judge's comments:

"Visually jaw dropping! I would love to see this one in person."

"Really a terrific deployment in an area where it would be very easy to misstep."

Best ICX Deployment, Travel: Ontario Tourism's OnRoute Kiosk by Cineplex Digital Media

Judges' comments:

"Great for highway/traffic/route info, or just to wake up weary drivers! Nice improvement over the rack of brochures that used to show local attractions."

"The quality of the technology is impressive, the purpose clear, and the results indicate the project succeeded."

Best ICX Deployment, Other: McDonald's Pit Crew, by NEXT/NOW, with partners Kemper Lesnik and Evolve Concepts

Judge's comments:

"What a fun use of technology with an audience ripe for engagement."

"A grand slam!"

Deployment of the Year: McDonald's Virtual Pit Crew Experience by Next/Now

The highest scoring entry across all categories.








Topics: Consumer Behavior, Customer Experience, Customer Service, ICX Summit

Companies: Interactive Customer Experience Summit (ICX Summit), Under Amour

Elliot Maras
Elliot Maras is the editor of KioskMarketplace.com and FoodTruckOperator.com.

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