E-commerce

Microsoft's formula for best e-commerce shopping experience

Microsoft has developed a formula that promises to achieve success and the formula is mapped out in a free one-hour webinar detailing the three critical elements.

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November 12, 2024 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A top challenge today for every e-commerce retailer is ensuring the online customer experience is rewarding for every customer, every time they shop or browse, whether they're new or a loyal fan.

It's no easy accomplishment as it requires a retailer and brand to know as much as possible about the customer and provide a rewarding experience from the initial product search and discovery to satisfying customer service and delivery.

Microsoft has developed a formula that promises to achieve success and the formula is mapped out in a free one-hour webinar detailing the three critical elements:

Optimizing product data so it's discoverable and AI-ready.
Empowering retailers with AI-powered product discovery experiences.
Collecting unique and actionable insights from consumers.

Ed Noble, senior partner and channel marketer for Microsoft's Worldwide Consumer Channel Marketing team and James Ansell, strategic account manager at Zoovu, are the guides and provide a practical roadmap for improving the customer experience with AI. Noble has spent more than 25 years in digital marketing and e-commerce at Amazon and Microsoft, specializing in the online consumer experience and data-driven content optimization improving the customer experience by bringing AI-powered experiences to retail partners. Ansell has more than seven years of experience working in customer success roles with some of the largest brands and retailers in the world.

The webinar is sponsored by Zoovu, an AI search and product discovery platform, and hosted by RetailCustomerExperience.com. Download it here.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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Zoovu

Zoovu is the #1 AI-powered product discovery platform helping B2B & B2C companies sell more and spend less with their ecommerce. Clean, standardize, and enrich product data. Build guided selling assistants, product configurators, and intelligent search capabilities to provide personalized buying experiences and capture zero-party customer data.

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