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RCE Podcast episode 9: Inside the leaked Apple Genius training manual

August 31, 2012

An alarming new report suggests that a large number of shoppers would leave a bricks-and-mortar store and place an order online instead, if they stood to save as little as 2.5 percent on their purchases. That leads to a discussion of the week's big retail story, the leaking of an internal Apple training manual for retail associates. What's inside the manual, and what can other retailers take away from it? How can we return some of the prestige to being a retail salesperson?

On the call today:

• Bob Phibbs, the Retail Doctor
• Mike Wittenstein, customer experience designer

You can subscribe to the podcast in iTunes, download the mp3 directly or listen in the player below.

Music today is "Concrete Bed" by Nada Surf.