Blogs
Sears crafts social media for social good
by Lisa Biank Fasig — Director, JZMcBride and Associates
A lot of companies jump on the social media train because it's there, it's new and everybody's talking about it. In other words, they're afraid they might miss…
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On the art of asking your customers a question
by Bob Phibbs — CEO, The Retail Doctor
The first question you ask in a conversation steers the outcome. You get them to listen or put them on the defense.
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When is a reward NOT a reward? A lesson from Panera Bread.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In my previous post, "Buying customer loyalty," I railed against reward programs. One restaurant chain, Panera Bread, has proven my point via the type of…
read nowStop it. Stop it. Stop it.
by Lisa Biank Fasig — Director, JZMcBride and Associates
Sixteen months ago, a British retailer was forced to clear its shelves of teeny-weeny bikinis that came with padded bras. Why? Because the suits, sold at…
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Citi offers easy-peasy redemption option
by Sharon Goldman — Senior Director, COLLOQUY
As we mentioned in our most recent COLLOQUY cover story on today's "squeezed" middle class, offering flexible and simple redemption options is essential for…
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The twenty-four hour WOW
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Former American Idol judge Simon Cowell often commented that even though a contestant's performance was good, and sometimes even quite good, nobody will…
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John Hodgman on how to save bookstores
by James Bickers — Editor, Networld Alliance
Comedian John Hodgman – one of the funniest people on the planet, if you ask me – was on The Daily Show the other night, discussing the demise of bookstores…
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Perception is reality: Why Wal-Mart needs to show shoppers the money
by Annamaria Turano — Executive Director, MCAworks
Yesterday's Wall Street Journal highlights that Wal-Mart's "aura of price leadership" has experienced a downturn since the recession, according to surveys by…
read nowDisney's price increases: Yoda or Goofy?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In a June 20, 2011 Orlando Sentinal article, "Disney pricing strategy: Seeking more profits out of long-term visitors," Jason Garcia cites hefty price…
read nowTalbots: Neither here nor there
by Annamaria Turano — Executive Director, MCAworks
A few years ago, I had a skirt hemmed because the salesperson remarked that the original hem was “neither here nor there.” Fortunately, the store’s in-house…
read nowRecalling a solution
by Lisa Biank Fasig — Director, JZMcBride and Associates
The giant meat supplier Cargill has just delivered 36 million more reasons why we should buy our perishable foods from local farmers. And that can make…
read nowClosing the sale: Moving from transactions to 'thank you'
by Annamaria Turano — Executive Director, MCAworks
The customer decision-making process never ends with the actual sale. Too many retailers fail to recognize the importance and immediacy of the final step in…
read nowAnd they think they won?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In a June 3, 2011 article in Booz & Co's strategy + business entitled "A Sweet Victory," Reed Holden and Mark Burton highlight Hershey's victory over…
read nowZappo's Tony Hsieh on The Colbert Report
by James Bickers — Editor, Networld Alliance
In case you missed it: Zappo's CEO Tony Hsieh appeared as the interview guest on Comedy Central's "The Colbert Report" the other night, discussing his…
read nowNew Wrinkle in the Advertising World
by Lisa Biank Fasig — Director, JZMcBride and Associates
Cosmetics companies have given a new meaning to the term “beauty before age,” and it’s gotten them the old heave-ho in Britain.
read nowThree ways to make your training more effective
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Whether you're a trainer for a company, or an executive, owner, or manager who is responsible for getting their employees trained, here are three ways to make…
read nowDeceptive pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"I'm not upset that you lied to me, I'm upset that from now on I can't believe you." - Friedrich Nietzsche
read nowHow Fromagination is the Big Cheese in Wisconsin
by Annamaria Turano — Executive Director, MCAworks
Fromagination has a passion for artisan cheese and perfect companions. Named a 2011 Outstanding Retailer by the National Association for the Specialty Food…
read nowWalmart Joins the Data-ing Game
by Lisa Biank Fasig — Director, JZMcBride and Associates
Just how many bags of Tootsie Pops does Walmart sell every year? Soon, the world may know.
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How Apple can beat the fake Apple Stores
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
In today's New York Times, Nick Bilton writes about fake Apple stores selling real Apple products popping up. He notes that the "store design and employees are…
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