Blogs
AT&T's 'clever' new ad
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"I am so clever that sometimes I don't understand a single word of what I am saying." - Oscar Wilde
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A brief reminder of a long-ago heist
by Lisa Biank Fasig — Director, JZMcBride and Associates
Almost 20 years ago I was the victim of a rather rudimentary form of identify theft. One of my credit card bills had been intercepted at the post office, my…
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Desperate times, desperate measures?
by Annamaria Turano — Executive Director, MCAworks
Earlier this year, Kristy Reynolds, marketing professor at the University of Alabama's Culverhouse College of Commerce, indicated that methodical shopping, or…
read nowHyundai's Buyer Safety Net: Real protection, or another marketing gimmick?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they'll receive on their next purchase.
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A week later, we're still thinking about Steve
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It's been a week since the world lost Steve Jobs. That sounds like a typical, dramatic and overblown statement from the media, but this is the rare case in…
read nowHow smart is PetSmart?
by Annamaria Turano — Executive Director, MCAworks
According to Dow Jones newswire today, PetSmart Inc. raised its third-quarter and full-year guidance, citing better-than-expected same-store sales growth.
read nowIs gathering your competitors' pricing information a worthwhile endeavor?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Conventional wisdom is that you need to know your competitors' pricing. My question is, "Why?"
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Five ways to make in-store digital media more engaging
by Paul Flanigan — Founder, The Preset Group
You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential…
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Is the age of 'more' and 'faster' replacing 'the customer is king'?
I admit it. I am a lot older physically than I think I am mentally. As Dr. Evil said so eloquently to his newfound son in the Austin Powers movie, "I'm hip."
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Your role is silent! The debacle of Netflix
by Bob Phibbs — CEO, The Retail Doctor
I was one of the original adopters of Netflix. The simplicity of it all! Select the movies you want and they arrived in the mail.
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Oh no, we forgot the children! Let's re-discover our precious Millennials.
by Mark Murray — Director, The Store Channel
Last week my daughter texted me – "I think grandma sent me a check. What do I do with it?" For the record, she only texted me after her friends threw their…
read nowLies, damn lies and statistics
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
A recent article in CPG Matters relates new findings from Campbell Soup Company that 80 percent of buying decisions are made before a shopper ever gets to the…
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Maximizing the value of your email marketing
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't…
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Identifying and leveraging your VIP customers
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs.…
read nowA new concept: B2ME marketing
by Paul Flanigan — Founder, The Preset Group
I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much. So I want to share my…
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Do you need a chief customer officer?
by Jeanne Bliss — Founder, CustomerBliss
CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now is…
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How to cultivate long-term loyalty
by Peggy Carlaw — VP, Impact Learning Systems
I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant.
read nowAccess does not equal value
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees…
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The declining need for, and escalating value of, human service
by Doug Stephens — President, Retail Prophet Consulting
Technology has been steadily reducing the number of human service interactions we require in an average day. For at least the last decade, the list of what we…
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What Facebook's 'Want' button means for retailers
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Facebook is adding a WANT button in addition to other interface changes. Knowing what shoppers want before they buy it is a big deal for everyone.
read nowFeatured Vendor
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