Blogs
Lies, damn lies and statistics
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
A recent article in CPG Matters relates new findings from Campbell Soup Company that 80 percent of buying decisions are made before a shopper ever gets to the…
read now
Maximizing the value of your email marketing
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't…
read now
Identifying and leveraging your VIP customers
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs.…
read now
A new concept: B2ME marketing
by Paul Flanigan — Founder, The Preset Group
I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much. So I want to share my…
read now
Do you need a chief customer officer?
by Jeanne Bliss — Founder, CustomerBliss
CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now is…
read now
How to cultivate long-term loyalty
by Peggy Carlaw — VP, Impact Learning Systems
I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant.
read now
Access does not equal value
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees…
read now
The declining need for, and escalating value of, human service
by Doug Stephens — President, Retail Prophet Consulting
Technology has been steadily reducing the number of human service interactions we require in an average day. For at least the last decade, the list of what we…
read now
What Facebook's 'Want' button means for retailers
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Facebook is adding a WANT button in addition to other interface changes. Knowing what shoppers want before they buy it is a big deal for everyone.
read now
A lesson in customer service
by Jim Joseph — President, Lippe Taylor
I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no!
read nowEnhanced customer service increases retail sales
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline. The unemployed are looking for…
read nowThe 2011 holiday outlook for specialty stores
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
With Black Friday less than two months away, it's time to take a look at this year's holiday predictions. Here are some recent headlines about the upcoming…
read now
Macy's heard it on the radio
by Lisa Biank Fasig — Director, JZMcBride and Associates
If Macy's isn't carrying enough of your size, it isn't for lack of trying.
read now
The six incorrect reports you will hear about holiday retail again
by Bob Phibbs — CEO, The Retail Doctor
Fruitcakes aren't the only things that reappear, stale, each holiday season.
read nowYou should stop issuing coupons. Here's why.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Megan McArdle, in her May 11, 2011 article, "Discriminatory Pricing," in The Atlantic, suggests that coupons are simply a way to distinguish between markets…
read nowSorry John-Boy, but Sam's Club is real
by Lisa Biank Fasig — Director, JZMcBride and Associates
The Waltons of our childhood lived as a tight-knit family during the Great Depression in a rambling old house in the middle of rural Virginia. The Waltons of…
read now
Hey IKEA, this isn't sexist at all! Just kidding, it totally is.
by James Bickers — Editor, Networld Alliance
Had to double-check that I wasn't reading a story from The Onion at first, but no, I was on Adweek: An Australian IKEA location is testing Mänland, complete…
read nowCustomInk fuels revenue growth by putting uncensored customer reviews on their home page
by Jeanne Bliss — Founder, CustomerBliss
In this era of social media, companies who embrace customer feedback and "believe" the words of their customers earn the right to growth. They realize that…
read nowLessons learned from Apple: Great customer experiences learn continuously
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Any brand that becomes good does so, in part, because it knows how to learn. Any brand that becomes great has developed the ability to keep on learning. Apple…
read nowSales skills: Training (nurture) or personality (nature)?
by Peggy Carlaw — VP, Impact Learning Systems
The age-old debate — nature versus nurture — is a common theme that pops up for managers who are seeking the right sales candidates. It's an important…
read nowSubscribe
Get the latest news and resources from Retail Customer Experience.
