Blogs
How Google Street View might open the e-com door for small retail
by Doug Stephens — President, Retail Prophet Consulting
If you use Google maps, then you're probably familiar with Street View. As the name suggests, Street View allows users to literally fly down to street level…
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Speed up sales by using QR codes
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…
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Unintentional branding
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When we think of branding we tend to think of very large companies with hundreds of millions of dollars to spend on branding.
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What every company should take from Barnes & Noble: a page from their corporate playbook
by Aaron Shapiro — CEO, HUGE
Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…
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Regifting the ghost of Christmas past
by Lisa Biank Fasig — Director, JZMcBride and Associates
For most of us, holiday gifts can haunt us like the ghosts of Christmas past. From nose-hair clippers to maternity bras, we've each been given an…
read nowIs expansion on your horizon? Should it be?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I was listening to a company's CEO/founder relate her company's rise to success, warts and all, when she stated that when they hit $3 million in revenue they…
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The five things to know about "Retail Five Things to Know" blog posts
by Mark Murray — Director, The Store Channel
As I am a novice at this "blog thing," I went on a quick web safari to see how my maiden voyage with RCE measured up. On the journey, I discovered the rhythm…
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Updating the referral bonus
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
We all know that finding and retaining great people is a vital element for any experience-based store or company. What might not be as obvious is how much…
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Covert loyalty: Treat, or trick?
by Phaedra Hise — Senior Editor, COLLOQUY
Last week I received an invitation to join Zappo's VIP loyalty program. Of course I knew it existed. I had heard that it was a model of customer service and…
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In the blink of an eye ...
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online…
read nowSocial media doesn't suck (but your marketing might)
by Doug Stephens — President, Retail Prophet Consulting
Hardly a day goes by that I don't read at least one article that debates the inherent value of social media. The marketing community continues to hunt for the…
read nowFive ways to make your store sensational
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics…
read nowBank of America's pricing woes
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It seems that every time Bank of America tries to raise fees it gets hammered in the press. Why is this? More importantly, what can you learn from their…
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Stale merchandise doesn't become fresher with age
by Bob Phibbs — CEO, The Retail Doctor
When I was just out of college I had a couple roommates. We shared buying the groceries, each taking a turn at buying based on need. One day I poured a glass…
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Some stats about Halloween
by Jim Joseph — President, Lippe Taylor
As we prepare for the what some consider to be the 4th biggest holiday in America (after "December", Thanksgiving, and 4th of July), I thought I'd share some…
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Guided customer service: Open and closed questions
by Peggy Carlaw — VP, Impact Learning Systems
Why are some customer service experiences better than others? Most often it's because the customer service representative confidently guides you through the…
read nowAre you getting your additional 13 percent?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
The 2011 American Express Global Customer Service Barometer finds that 70% of American consumers are willing to spend an average of 13% more with companies…
read nowMy "Generous Brand" travelogue: Anaheim, London, Starbucks
by Mark Murray — Director, The Store Channel
As we watch the political football of healthcare being thrown at any potential voting block, the California based CareMore has marched through the goal line of…
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RECOMMERCE doesn't dilute sales, it increases customer understanding
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By…
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What terrible advertising looks like
by Paul Flanigan — Founder, The Preset Group
One of the key changes with advertising is that the customer has two things that, in previous decades, were never even considered:
read nowFeatured Vendor
As the largest independent services provider in North America, Burroughs delivers comprehensive lifecycle management for the full range of payment and transaction automation, unattended self-service technology, robotic automation systems, and other connected IoT devices through our integrated Burroughs Digital Platform.
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