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Blogs

3 ways to improve retail customer loyalty during a code freeze

Lindsay Bloom, senior marketing manager, SessionM, explains how retailers can avoid problems during a code freeze in the busiest shopping time of year.

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Reining in customers with a little delight

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell shares a childhood experience that reflects on how to effectively rein in customers and why the retail customer experience should be a partnership…

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Don't wreck the halls: Tips for staying true to brand values in curating seasonal playlists

Danny Turner, global senior vice president, creative programming at Mood Media, offers up insight and tips on how music in the retail customer experience…

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How mixed reality can help the brick-and-mortar keep up with Amazon

Mark Hardy, CEO of InContext, explains how a mixed reality strategy can help retailers boost shopper engagement and optimize the customer experience.

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4 tips for a successful holiday mobile app strategy

Casey Gannon, vice president of marketing at Shopgate, explains that as online shopping gets bigger than ever it's necessary for retailers to have a mobile…

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The key to holiday success? Inventory flexibility

Eric Lamphier, senior director of product management, Manhattan Associates, maps out why preparing for the tremendous spike in demand, that comes with the…

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Why retail success requires boosting operational efficiency

Nick East, Zynstra CEO, explains why retailers can no longer afford to have in-store IT systems be a drag on customer experience, especially when there are…

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Europe's new privacy rules may have a silver lining: Improving customer experiences

Seeta Hariharan, general manager and group head, TCS Digital Software & Solutions Group, explains why retailers would be wise to view the new privacy…

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Emotion in customer care: Just how important is it?

Julien Rio, head of marketing at Dimelo, explains why retailers need to solve problems from the lower levels of the hierarchy of needs when it comes to…

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4 rules for getting consumers to opt-in to SMS marketing campaigns

Dan Slavin, CEO, CodeBroker explains how SMS marketing represents a real opportunity for marketers.

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The customer experience is broken: Lifecycle marketing is the fix

Augie MacCurrach, CEO, Customer Portfolios, offers insight on what leads to a broken customer experience and tips and advice on how to fix it.

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Operating in a customer-driven economy

Andy Tow, managing director, Retail Marketing Group, offers insight on why the race is on for brands to elevate themselves by offering personalised experiences.

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Why and how retailers must create relevancy to survive

by Chris Petersen — Owner, IMS

Chris Petersen explains why the 'winning' retailer is one that focuses on convenience, consistency and customized value.

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Preventing digital skimmer attacks threatening e-commerce

Expanding e-commerce has drawn the attention of hackers adept at skimming credit cards. Companies active in online commerce need to pay attention to data…

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Managing the customer web experience

Jesse Himsworth, vice president of strategy and integrated solutions, Clearlink, explains that the web customer experience is no longer about simply setting up…

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Kagan: How 5G wireless change wave will impact retail

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why and how 5G wireless will impact the retail sector, as well as the retail customer experience.

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Digitally-native brands embrace omnichannel sales strategies with success

Heath Wells, co-founder and CEO of NuORDER, explains why digitally-native brands that want to follow in the footsteps of successful predecessors must develop…

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What to consider when it comes to the retail payment experience

Zavida Mangaru, executive vice president of product strategy and innovation, North American Bancard, offers up insight on why the payment experience (and the…

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Remembering Lyle Bunn: Digital signage analyst, consultant extraordinaire, friend

by Christopher Hall, Christopher Hall

Leading digital signage industry analyst and consultant Lyle Bunn died Oct. 9 of complications from colon cancer. He was a longtime friend of and contributor…

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The store is still a winning strategy. Here's why

Hal Charnley, president of Wiser, explains why the brands and retailers that succeed are the ones that adapt and embrace the changing role of physical retail…

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