Blogs
Outhouses and QR codes: Never assume the norm
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
New research from the NPD Group shows that nearly 100 million people (or about half of Internet users) listened to music online in the past three months. No…
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Predictable results
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In the world of pricing, results are more predictable than we might think. Recently a Fortune 500 marketing professional told me that his company had changed…
read nowCan you add value?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
If you think I’m asking about your organization’s capabilities, I’m not. Then where, exactly, does the ability to add value lie?
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What do you do after you become PCI compliant?
by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies
Congratulations! You took the time to become PCI (Payment Card Industry Data Security Standard) compliant by accurately filling out your Self-Assessment…
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Two simple ingredients of personalization that almost all retailers miss
by Chris Petersen — Owner, IMS
Having lived in Canada, it is true that Thanksgiving is also celebrated there, albeit a month earlier than the US. The US Thanksgiving celebration has become a…
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Is this the end of marketing?
by Doug Stephens — President, Retail Prophet Consulting
Imagine a world without marketing. No really… imagine a world where no one tries to sell you anything. Not because they don’t want to but because attempting…
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Four myths of the marketplace
by Harvey Mackay — Author, Mackay Mitchell
1. We don’t have any competition.
read nowThe allure of low prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to…
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Autonomy vs. standards: in business, customer service and the customer experience
by Micah Solomon — president, four aces inc
As a business keynote speaker, I spend a lot of time speaking about the need for employee autonomy in customer service and business operations in general. And…
read nowParaprosdokian phrases for life, and retailing today
by Chris Petersen — Owner, IMS
Perhaps Yogi had it right all along: Nostalgia ain't what it used to be.
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The one simple thing your retail associates should be doing, but probably aren't
by James Bickers — Editor, Networld Alliance
As Dale Carnegie's sixth principle teaches us, the sound of a person's name is the sweetest and most important sound to that person. It is an immutable truth…
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Could Santa steal from your store?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
While running errands with my children this past weekend the topic of shoplifting came up. When I said that just about anyone could be a shoplifter, my…
read nowI Saw Mommy Googling Santa Claus [Infographic]
by James Bickers — Editor, Networld Alliance
U.S. holiday retail sales are expected to reach $586 billion in 2012. Online and mobile sales will account for larger portion of those sales than ever before.
read nowWhy build a great customer experience if you have no competition?
by Micah Solomon — president, four aces inc
What if you didn’t have any competition? Would the customer experience you create even matter–if, for example, you ran a government agency or were otherwise…
read nowBeating the Black Friday blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after…
read nowPrice cuts plague Carrefour sales
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
That is the title of a recent Financial Times article. But is it true?
read nowHow important is mobility marketing? Follow Mom's lead.
by Chris Petersen — Owner, IMS
There has been a lot of research on "crossing the chasm" and how technology moves from early adopters to mainstream consumers. With previous technology devices…
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The best perk of all: Fairness
by Bryan Pearson — President, LoyaltyOne
I remember, in the near past, when getting a safe in your hotel room was considered a perk that many of us didn’t even use. Today, that little extra costs a…
read nowThe waiting is the hardest part (for your customers)
by Micah Solomon — president, four aces inc
Timeliness is a critical part of creating a successful customer experience. As a business keynote speaker, I'm often heard calling on company and conference…
read nowHow retailers can attract more male customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In RCE podcast #8, Kim Nasief, CEO of Measure CP, and I were asked if there is a way to attract male shoppers to stores. The generally held and widely accepted…
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As the largest independent services provider in North America, Burroughs delivers comprehensive lifecycle management for the full range of payment and transaction automation, unattended self-service technology, robotic automation systems, and other connected IoT devices through our integrated Burroughs Digital Platform.
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