Blogs
Two simple ingredients of personalization that almost all retailers miss
by Chris Petersen — Owner, IMS
Having lived in Canada, it is true that Thanksgiving is also celebrated there, albeit a month earlier than the US. The US Thanksgiving celebration has become a…
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Is this the end of marketing?
by Doug Stephens — President, Retail Prophet Consulting
Imagine a world without marketing. No really… imagine a world where no one tries to sell you anything. Not because they don’t want to but because attempting…
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Four myths of the marketplace
by Harvey Mackay — Author, Mackay Mitchell
1. We don’t have any competition.
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The allure of low prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to…
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Autonomy vs. standards: in business, customer service and the customer experience
by Micah Solomon — president, four aces inc
As a business keynote speaker, I spend a lot of time speaking about the need for employee autonomy in customer service and business operations in general. And…
read nowParaprosdokian phrases for life, and retailing today
by Chris Petersen — Owner, IMS
Perhaps Yogi had it right all along: Nostalgia ain't what it used to be.
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The one simple thing your retail associates should be doing, but probably aren't
by James Bickers — Editor, Networld Alliance
As Dale Carnegie's sixth principle teaches us, the sound of a person's name is the sweetest and most important sound to that person. It is an immutable truth…
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Could Santa steal from your store?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
While running errands with my children this past weekend the topic of shoplifting came up. When I said that just about anyone could be a shoplifter, my…
read nowI Saw Mommy Googling Santa Claus [Infographic]
by James Bickers — Editor, Networld Alliance
U.S. holiday retail sales are expected to reach $586 billion in 2012. Online and mobile sales will account for larger portion of those sales than ever before.
read nowWhy build a great customer experience if you have no competition?
by Micah Solomon — president, four aces inc
What if you didn’t have any competition? Would the customer experience you create even matter–if, for example, you ran a government agency or were otherwise…
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Beating the Black Friday blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after…
read nowPrice cuts plague Carrefour sales
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
That is the title of a recent Financial Times article. But is it true?
read nowHow important is mobility marketing? Follow Mom's lead.
by Chris Petersen — Owner, IMS
There has been a lot of research on "crossing the chasm" and how technology moves from early adopters to mainstream consumers. With previous technology devices…
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The best perk of all: Fairness
by Bryan Pearson — President, LoyaltyOne
I remember, in the near past, when getting a safe in your hotel room was considered a perk that many of us didn’t even use. Today, that little extra costs a…
read nowThe waiting is the hardest part (for your customers)
by Micah Solomon — president, four aces inc
Timeliness is a critical part of creating a successful customer experience. As a business keynote speaker, I'm often heard calling on company and conference…
read nowHow retailers can attract more male customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In RCE podcast #8, Kim Nasief, CEO of Measure CP, and I were asked if there is a way to attract male shoppers to stores. The generally held and widely accepted…
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For Abercrombie CEO, jet-setting no brief affair
by Lisa Biank Fasig — Director, JZMcBride and Associates
At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch's corporate jet could at least get to wear regular shoes.
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Will same-day shipping make us happier customers?
by William Cusick — President, Customerspectives
Both Amazon and Walmart are vying to be your retailer of choice, and one aspect that we are all apparently about to start demanding is same-day delivery of our…
read nowI have seen the future of retail and his name is Errick
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Last week I was in California visiting family, but like most of us on "vacation" these days, I was still working in my subconscious. One of my goals while…
read nowThe great digital divide: Natives versus Immigrants
by Chris Petersen — Owner, IMS
If you look at age demographics, there is an amazing stat: 50 percent of the world's population is under 30 years old! No one under 30 remembers typewriters…
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