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The golden rules for video digital signage

In this blog, we delve into the essential components that make up the foundation of effective digital signage video design, exploring what we refer to as the 'five pillars.

Image provided by Mandoe

September 19, 2023

Keep video digital signage SIMPLE

You want your customers to catch your message at a glance, so simplicity is your best friend. A minimal amount of elements, a call to action (CTA) and/or a price point are all you need. Poster animation is a video with a single scene using a combination of videos, images & animated elements.  This is the preferred video style for digital signage as you cannot predict when an audience member will be walking past or viewing your display. As such, it is important that they will be able to understand and be engaged at any point of the video. A video that has multiple scenes may require all scenes to be viewed for the message to be digested. With Poster animation, it can be viewed at any point and be understood.

The five pillars of video design

1. Easy to digest

Clear and simple messages, colours, fonts, and background. The message should be digestible in 2-3 seconds.

2. Minimal

Using 5 visual elements or less in your video, with a strong focus on hierarchy will help make it easy to understand quickly.

3. Simple animation

Don’t overload a user with animation that is too fast, jarring, or varied. Use a maximum of 3 complimentary animation styles.

4. Short and sweet

People have very short attention spans, so statistically, the best length of a video for digital signage is between 5-10 seconds.

5. The Loop

A little bit of repetition. The more time someone sees a particular video, the more likely the yare to convert. A short loop increases the chance of someone seeing a video multiple times in a single visit, a day or over a week.

And the best part? Mandoe's got your back! Our templates are designed with these principles in mind, making it a breeze to create effective digital signage in just a few clicks. Give it a try now and see the difference for yourself!