IKEA News & Media
Customization or co-creation? There's a difference
by Daniel Edmundson — Strategy Director, Gretel
Daniel Edmundson, strategy director at Gretel, writes that the role of consumers in the retail process is quickly shifting and we've have now come to a moment…
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Microsoft CEO: Tech intensity will rule retail
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Retailers that have been able to use their data successfully are creating new opportunities for not only customers, but for brands and suppliers, Microsoft CEO…
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IKEA measures DOOH effectiveness with Russ Outdoor
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…
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Ikea vending machine offers kitchen tools
October 23, 2017
Ikea has installed a vending machine at a Stockholm subway station to sell small kitchen items such as a garlic press, an egg slicer and other tools, according…
read nowIkea vending machine offers kitchen tools
October 3, 2017
Ikea has installed a vending machine at a Stockholm subway station to sell small kitchen items such as a garlic press, an egg slicer and other tools, according…
read nowIkea building AR app with Apple's help
June 23, 2017
When it comes to augmented reality, Apple CEO Tim Cook is a huge fan.
read nowAustralia is Ikea's next test ground in online shopping strategy
June 10, 2016
Ikea's omnichannel strategy is expanding to Australia, its latest focal point for providing consumers an online shopping channel.
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Talking With: Ikea Sales Leader Karen Haas on why businesses must know the customer
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
A comparison to Apple with regard to customer experience is no small compliment and Ikea continues to expand and innovate.
read nowIKEA advances expansion strategy in Canada
April 8, 2016
IKEA's latest distribution center has opened in Mississauga, Ontario.
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