Ikea building AR app with Apple's help

When it comes to augmented reality, Apple CEO Tim Cook is a huge fan.

In fact, Cook said he is so enthused about AR potential he wants to "yell out and scream," according to a 9to5Mac report.

So it's no big surprise to learn Ikea is developing its AR shopping app with Apple's help according to Digital.di. Due to arrive this fall, the app is focused on helping customers get a good look at how furniture will fit into their homes before ordering and building the furniture.

"This will be the first augmented reality app that will enable you to make buying decisions," Michael Valdsgaard, Ikea's digital transformation leader, told Di Digital.


Topics: Assisted Selling, Augmented Reality, Customer Experience, Customer Service, Department Stores, Digital Merchandising, Furniture and Fixtures, Marketing, Merchandising, Mobile Retail, Omnichannel / Multichannel, Online Retailing, Shopper Marketing, Technology

Companies: IKEA, Apple

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