Numerator | Market Track LLC | Vista Equity Partners News & Media

Buc-ee’s traffic tops 210M annual trips

September 2, 2026

Convenience and fuel retailer Buc-ee's has hit a big benchmark — more than 210 million annual trips, according to a Numerator report.

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Gen Z, rich consumers driving opportunities for Walmart

August 28, 2026

Gen Z shoppers and higher-income households, those earning over $100,000, are driving growth for Walmart while lower-income households and Boomers are pulling…

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Consumer confidence edged up in June

August 3, 2026

June brought a modest lift in consumer confidence after hitting a three-year low in May, according to the Numerator Consumer Sentiment Tracker.

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Most Father’s Day spending will happen in retail stores

June 16, 2026

Over half, 58%, of Father's Day shoppers expect to do all or most of their holiday shopping in-store, while 17% will do it all or mostly online.

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AI use as shopping tool gains traction

April 7, 2026

Artificial intelligence tools are being used for shopping, especially among the Gen Z consumer as consumers are seeing value in AI's ability find deals, do…

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More consumers using AI tools but still lots of mistrust

March 12, 2026

A hefty number of U.S. consumers, 71%, are using AI tools, with 37% using them daily or several times a week and 41% would use it more frequently for shopping…

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Home Depot beats Lowe’s in Q4 2025 consumer spend, pricing a factor

March 2, 2026

Home Depot captured 29% of home improvement spending, besting Lowe's which captured 17% in the fourth quarter of 2025.

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Walmart, Amazon, Costco big favorites for boomer consumers

December 12, 2025

When it comes to shopping the boomer generation's top retailer choices are Walmart, Amazon, Costco, Kroger and Home Deport.

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Shopping insights on the millennial consumer

December 2, 2025

The average millennial household spends $22,298 each year in stores, taking 683 shopping trips a year. The millennials top retailers are Walmart, Amazon…

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Gen Z big on buying via social media

October 29, 2025

When it comes to shopping, Gen Z consumers (those born after 1995) are increasingly turning to social media as 44% have purchased via the commerce channel.

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Most consumers concerned about tariff impacts

September 22, 2025

A hefty majority, 87%, of U.S. consumers are worries about the impact from tariffs on shopping and finances and nearly one in five believe their job or…

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Price a big focus for back-to-school shoppers

September 9, 2025

Price is the top priority for more than half, 57%, of back-to-school shoppers, a slight increase from 52% in 2024.

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Nearly half of consumers oppose tariffs

August 1, 2025

Nearly half of U.S. consumers, 43%, oppose White House administration tariff policies while 29% are in support and 28% are neutral on the issue.

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Home Depot, Lowe’s retain top ranking among home improvement brands

August 1, 2025

Home Depot and Lowe's have maintained their ranking as home improvement category leaders in the Numerator Home Improvement Tracker report, attaining 28% and…

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Most consumers aware of proposed tariffs

June 30, 2025

Most U.S. consumers, 77%, are aware of new or proposed tariffs on goods imported into the U.S., with millennials, 79%, most aware followed by high-income…

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Father’s Day shopping split even across online, big box, grocers

June 9, 2025

Consumer shopping activity this Father's Day will be nearly split evenly across e-commerce (39%), wholesale big box retailers (38%) and grocery stores (33%).

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