Contributors
Austin Wright
Austin Wright is a problem solver and results maker. A data geek at heart. He has consulted with mega brands to growth companies to transform business strategies and outcomes. He has over 25 years of digital, CRM, loyalty, and customer tech experience to improve customer and brand experiences. He is a digital marketer with deep experience in strategy, testing, execution, and technology integrations. Much of his experience has been with "challenger" brands, helping them grow share through better customer engagement.
Pini Yakuel
Pini Yakuel is the Co-founder and CEO of Optimove, a global leader in customer-led marketing. He pioneered AI-orchestrated marketing, making Optimove the first CRM platform to embed AI for predicting customer behavior. Customer-led marketing, a strategy proven to increase customer lifetime value by an average of 33%, is central to Optimove’s success. Yakuel holds an MSc in Industrial Engineering and Management from Tel Aviv University.
Pascal Yammine
Pascal joined Zilliant as CEO in 2022. He brings more than 20 years of experience in executive roles within enterprise software and business consulting, with proven leadership in developing strategic visions, developing new products and programs that can be scaled globally, and leading organizations through digital transformations.
Carlos Zapatero
Based in San Antonio, Carlos Zapatero is an industry veteran with over two decades of experience with BPO and Nearshore contact center services. He is currently a Business Development Executive at SYKES, where he oversees the eCommerce and retail vertical markets.Shirli Zelcer
At Merkle she has worked with a variety of different clients including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike, and has led projects for both consumer and B2B segments. Projects Shirli has managed include enterprise segmentations, customer journey development, lifetime value, omni channel integration, contact strategy optimization, acquisition and customer targeting and next best models, propensity models, and media mix modeling and attribution.
John Zidar
He is responsible for providing business-critical solutions globally, including pre- to post-sale engineering. John has been with Motorola for 24 years and most recently served as corporate vice president, government markets.
Cate Zovod
She has held marketing leadership roles at Pivotal (VMWare), Actuate (OpenText), Salesforce and most recently, Cognizant, where she led product and solution marketing for Cognizant’s multi-billion dollar Healthcare and Life Sciences business units, and was head of marketing and lead venture coach for Cognizant’s Emerging Business Accelerator.
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