Contributors
Paige O'Neill
Paige regularly appears on top marketing lists from publications such as OnCon , MarTech Series and Top Rank Marketing. She is also one of the top 20 female tech marketers according to B2B Magazine. Paige recently launched a series of chats with other professionals on her LinkedIn page, discussing marketing and leading amid a pandemic, which LinkedIn Learning highlighted as a best practice use case.
Prior to Sitecore, Paige served as CMO for digital workplace platform provider Prysm, marketing and translation software company SDL, and early-stage startups Aravo Solutions, Greenroad Technologies and PHH Arval (NYSE: PHH). She also served as VP of Marketing for integrated marketing leader Aprimo, and held marketing and global PR positions for Oracle and IBM’s Internet division.
She holds both a master’s and bachelor’s degree in political science from the University of Kentucky, and spent a year in New York University’s Media Ecology Ph.D. program studying how technology impacts culture.
Nataliia Onyshkevych
Nataliia Onyshkevych is the CEO of EverHelp, a CX outsourcing company helping brands deliver support that is both cost-efficient and human. With 8 years of hands-on experience — from frontline agent to CEO — she understands customer experience from the inside out. She shares practical insights on CX, the role of people in an AI-driven world, and how businesses can use automation without losing empathy or service quality. Nataliia believes that technology should elevate people, not replace them — and that great customer experience starts with empowered, inspired support teams.
Scott Opiela
As Acoustic’s Chief Marketing Officer, Scott plays a crucial role in enhancing customer engagement through personalized and efficient digital experiences. Under his leadership, Acoustic has significantly influenced the marketing landscape, managing over 120 billion customer engagements globally. Prior to Acoustic, Scott was the CMO at CommerceHub (NASDAQ: CHUB), where he expanded the company’s market presence and helped achieve $30+ billion in Gross Merchandise Value in 2020.
Adam Ortman
Adam Ortman is the CEO and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences.
Michael Ouliel
He has been an active leader in the technology sector for more than 20 years. BlackSwan Technologies is based in London, England with offices in the United States, Israel, Poland and Germany.
Nilay Oza
CEO and Co-founder Nilay Oza is an entrepreneur with expertise in developing innovative, machine-learning software. His passion is to make a difference through continuous learning driven software-led innovation. Nilay previously served as a Project Director at the University of Helsinki and as a Senior Research Scientist at VTT, the leading research and technology company in the Nordic region. He holds a PhD in Software and Business Engineering from the University of Hertfordshire.
Oliver Paetz
Oliver Paetz is the head of product management, transactional email at Retarus, where he has been driving innovation and customer success since 2017. His expertise spans transactional communication, process optimization, and global technology operations. Oliver is passionate about building scalable solutions that enable secure and efficient information flows for enterprises worldwide.
Michael Pasket
Michael Pasket is VP of Malls for Mappedin, a leading indoor mapping platform transforming the way venues are experienced, managed, and understood. For the past 10 years, indoor mapping has been Michael's life. Working on the Indoor Google Maps team and transitioning to Mappedin, he has worked with the world's largest, most scaled and most complex mall and retail venues across every use case imaginable.
Robert Passikoff
Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, the Sports Fan and Women’s Wear Daily Fashion Brand Indices.
Mandela Patrick
Dr. Mandela Patrick is a trailblazer at the intersection of artificial intelligence and consumer technology. As the CEO of VYBE, he’s applying his deep expertise in AI to integrate AI into everyday experiences seamlessly. Before founding VYBE, Dr. Patrick earned a PhD from the University of Oxford as a Rhodes Scholar, where he conducted groundbreaking research in multi-modal AI as part of the world-renowned VGG computer vision group. His work in AI-driven video and image understanding has been cited over 1,600 times and published at top AI conferences worldwide.
Apu Pavithran
Apu Pavithran is the founder and CEO of Hexnode. Recognized in the IT management community as a consultant, speaker, and thought leader, Apu has been a strong advocate for IT governance and Information security management. He's recently written for Total Retail, Dark Reading, and TechCrunch.
Net Payne
Net Payne is Chief Sales and Marketing Officer at March Networks, leading global revenue, go-to-market strategy, brand, and marketing. A seasoned technology executive with 20+ years in B2B sales, marketing, and product management, he has held leadership roles at Avaya, Nortel, and Sprint. He holds an M.B.A. from Duke University and a B.S. from Cornell University.
Kyle Payton
Kyle Payton is the General Manager of Thriftcart, an all-in-one POS product assisting nonprofits and small businesses in navigating the complexities of retailZack Peng
Zack Peng is the founder and CEO of Seel. As a technical founder with an engineering background, Zack identified the opportunity to create an AI-powered solution that helps retailers offer risk-free shopping experience to their customers at affordable cost. He founded Seel with $25 million in venture funding, and is now powering the risk-free shopping experience at 2,000+ brands & marketplaces.
Joseph Perello
Joseph Perello is CEO of Props, a performance-driven creator content platform. He previously served as New York City’s first-ever chief marketing officer, and he served as VP of business development for the New York Yankees. He also co-founded the agency Catch New York.
Mario Peshev
Mario Peshev is the CEO of Rush.app and DevriX, a global WordPress agency serving industries from publishing to fintech, healthcare, ecommerce and more. Peshev focuses the majority of his time on running his business and leading distributed tech teams at DevriX of 50+ people crafting high-scale WordPress solutions optimized for revenue. He is a Core contributor to the WordPress project, an Inbound Certified marketer, and a multi-disciplined business owner with a wide scope of skills. Follow him on Twitter @no_fear_inc and connect on LinkedIn.
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