News & Media From Dale Furtwengler
How retailers can attract more male customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In RCE podcast #8, Kim Nasief, CEO of Measure CP, and I were asked if there is a way to attract male shoppers to stores. The generally held and widely accepted…
read nowThe high price of being too clever
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"Any intelligent fool can make things bigger and more complex ... It takes a touch of genius — and a lot of courage to move in the opposite direction." So said…
read now'Sudden' interest in everyday low prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
An article by Ely Portillo at CharlotteObserver.com indicates that Lowe's is the latest company to try everyday low prices. This comes on the heels of failed…
read nowWho is the master of your company's destiny?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Who's controlling your business's destiny? Here are some simple questions to assess how much control you have over your business.
read nowRobo-pricing: The latest pricing game
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In the July 8, 2012 Financial Times article, "Amazon 'robo-pricing' sparks fear," we get a glimpse at the latest game in pricing. According to the article…
read nowIgnorance is expensive
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A construction company complained that while revenues were up over 40%, their profits hadn't grown much at all. When asked who their ideal customer is, they…
read nowFed policy hinders home sales
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
The Federal Reserve governors' decisions to keep mortgage rates artificially low are hindering new home sales. Sound crazy? Isn't it true that lower interest…
read nowHow to increase demand, counter-intuitively
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A July 30, 2012 Reuters report stating that "Two of the country's major airlines, Kingfisher and state-owned Air India, are reducing capacity, which helped…
read nowJCP spurring Macy's profitability?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In his August 8, 2012 New York Post article, "Macy's profit climbs 16%," James Covert states "[Macy's] Profit rose 16% as the New York-based retailer continued…
read nowWhich retail brands do a good job at pricing?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Some days, despite your best intentions, you fumble the ball. Such was the case at the Retail Customer Experience Executive Summit when I was asked "Who [among…
read nowEverything that's wrong with retail summed up in one question
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
During my presentation last week at the Retail Customer Experience Executive Summit, a question was asked that sums up everything that's wrong with retail…
read nowJCPenney: Not a pricing failure
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
There's a lot of talk about JCP's failed pricing strategy, but is it really the pricing that's off?
read nowDo customers control your pricing?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
The CEO of a staffing firm asked what I did for a living. When I told him that I help companies get higher prices regardless of what their competitors or the…
read nowMarket-driven pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A May 9, 2012 Bloomberg Businessweek article, "Macy's 1Q profit jumps 38 percent," attributes the company's success to its ability to tailor its fashions to…
read nowThe high price of uncertainty
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Is uncertainty really stymieing growth? The leaders of Fortune 500 companies are sitting on trillions in cash awaiting clear indicators of where the economy is…
read nowPrice addiction: Why retailers are hooked on discounting
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It never ceases to amaze me how addicted people get to low prices. You probably think I'm talking about buyers, don't you? Well I'm not.
read nowHow stress impacts buyer behavior
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Behavioralists tell us that if you want to know the true nature of a person, observe them in stressful situations. How can we tell when buyers are stressed?
read nowBuyers behave irrationally
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Ruti Levy, in her Haaretz.com article "Building blocks of high prices," cited the fact that Israelis are paying 3 to 3.5 times what they would online for…
read nowCan pricing build trust?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
As business owners, we instinctively know that trust is essential to our success. The day we lose our customers trust is the day we lose their business. Game…
read nowGovernment-controlled pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A May 7, 2012 article in the Bankgok Post, "The price of ignorance can be high," highlights the folly of government interference in pricing. Why are…
read nowSubscribe
Get the latest news and resources from Retail Customer Experience.
Recent Posts
