News & Media From Dale Furtwengler
Price-matching guarantees
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Target's third quarter profits are up 3.7 percent according to Andria Cheng in her MarketWatch article, Target profit rises better-than-expected, in the Wall…
read nowWanted: Impulse-buy killer
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I entered my favorite office supply store looking for paper for my inkjet printer. As good fortune would have it they had it on sale — buy 2 reams get 1 free.
read nowUnintentional branding
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When we think of branding we tend to think of very large companies with hundreds of millions of dollars to spend on branding.
read nowIs expansion on your horizon? Should it be?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I was listening to a company's CEO/founder relate her company's rise to success, warts and all, when she stated that when they hit $3 million in revenue they…
read nowBank of America's pricing woes
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It seems that every time Bank of America tries to raise fees it gets hammered in the press. Why is this? More importantly, what can you learn from their…
read nowAT&T's 'clever' new ad
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"I am so clever that sometimes I don't understand a single word of what I am saying." - Oscar Wilde
read nowHyundai's Buyer Safety Net: Real protection, or another marketing gimmick?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they'll receive on their next purchase.
read nowIs gathering your competitors' pricing information a worthwhile endeavor?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Conventional wisdom is that you need to know your competitors' pricing. My question is, "Why?"
read nowAccess does not equal value
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees…
read nowYou should stop issuing coupons. Here's why.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Megan McArdle, in her May 11, 2011 article, "Discriminatory Pricing," in The Atlantic, suggests that coupons are simply a way to distinguish between markets…
read nowWhy dynamic pricing is a trap you must avoid
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Last week we discussed the airline industry's use of dynamic pricing and its impact on us, as consumers. Two other well known organizations, Ticketmaster and…
read nowThe perils of dynamic pricing: Lessons learned from the airline industry
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I was just introduced as a pricing guy to an airline consultant when he said "Our dynamic pricing model is working very well." What is dynamic pricing?
read nowPricing news vs. media theater
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It seems that news media feel that they have a God-given right, if not a responsibility, to add even more anxiety to our already fragile psyches. The media…
read nowJewel-Oscos new strategy: Good business or sheer folly?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In a May 3, 2011 Chicago Tribune article Wallin Wong reported that Jewel-Osco "...is continuing to cut prices while tailoring its stores for individual…
read nowWhen is a reward NOT a reward? A lesson from Panera Bread.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In my previous post, "Buying customer loyalty," I railed against reward programs. One restaurant chain, Panera Bread, has proven my point via the type of…
read nowDisney's price increases: Yoda or Goofy?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In a June 20, 2011 Orlando Sentinal article, "Disney pricing strategy: Seeking more profits out of long-term visitors," Jason Garcia cites hefty price…
read nowAnd they think they won?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In a June 3, 2011 article in Booz & Co's strategy + business entitled "A Sweet Victory," Reed Holden and Mark Burton highlight Hershey's victory over…
read nowDeceptive pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"I'm not upset that you lied to me, I'm upset that from now on I can't believe you." - Friedrich Nietzsche
read nowWhat can we learn from Scottish farmers?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A recent BBC South Scotland News article stated that "Farmers across Scotland are being urged to attend a series of meetings to outline proposals for a new…
read nowYou know your brand stinks when the government adds regulations
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
The U.S. Department of Transportation has issued new rules for the airline industry including price disclosures and cash penalties for a variety of airline…
read nowSubscribe
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