The Market Share Myth

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

The Art of Saying "No"

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Training Your Customers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Annoying Customer Behaviors

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Is Discounting Ever Appropriate?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Pricing and Name Awareness

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

The Discount Economy and its Implications for the Future

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

We’ve been in a discount economy for several decades. There are a number of factors contributing to this reality:

The Lost Art of the Loss Leader

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Traditional strategies for promotional discounting are being ignored, and retailers are losing revenue as a result.