Price: An Economic Indicator?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Can pricing...

Educating the Buyer

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you want leverage in a sales call...

Further Evidence...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...that low-price strategies have a finite life. 

In Every Sale

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Someone is training...

Apology to BOA

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

...and to you.

Unexpected Consequences

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I must admit I never saw this one coming.

Customers Only Care About Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Conventional wisdom or...

The Best Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Do you have the best price?Are you sure?I recently saw an ad that said "We offer the best...at the best price." What does that mean?  What is the best price?

Holiday Shopping Dilemma

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...when to buy.

Express Scripts' Prescription...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...for using technology to irritate it’s customers.

SWOT Pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Is SWOT analysis helpful in setting prices?

Black Friday: Great strategy or sheer folly?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Retailers have decided to move Black Friday, the day they begin their heavy holiday season discounts, up a month. Typically Black Friday is the day after…

Pricing for Social Entrepreneurs

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In order to do good...

Educating Consumers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Are you stimulating consumption...

Language That Sells

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 When creating your marketing materials...

Discounting in Off Season?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Good strategy?

I'm Worth It!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Why do buyers pay premium prices...

Customer/Value Alignment

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 How do your organization’s values...

Is the King a Pauper?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 What is it about Burger King...

Samsung Gets It Right!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.