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News & Media From Elliot Maras

AI delivers benefits on all retail fronts, but journey takes courage and commitment

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

AI promises a world of benefits to retail, but learning how to use the technology requires a lot of background work to ensure the data is of high quality and a…

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Nike, Dick's Sporting Goods charge forward with customer personalization

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Two of the top leading sporting goods retailers offer insight on digital initiatives aimed at improving customer personalization.

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Lowe’s CEO shares insight on honing employees as a strategic advantage

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Lowe's CEO Marvin Ellison made it his mission to create a successful team, which meant spending time with employees and establishing a personal rapport.

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How Google's retail toolkit reaches the tech savvy consumer

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Retail in 2019 is about learning how all different technologies work together rather than the technologies themselves, according tot Google's Daniel Alegre.

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Innovators share ways to eliminate buying friction while boosting omnichannel presence

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

As technology evolves, retailers find it increasingly difficult to keep abreast of new and better ways to improve customer service and understand consumer…

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How Pinterest bridges the gap between commerce and shopping

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Pinterest continues to find new ways to help consumers discovery their own creativity offering a visual search tool. The platform offering retailers and brands…

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Lowe's, Crate and Barrel talk digital and in-store marketing and finding the perfect balance

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Achieving the right mix of digital and in-store marketing is a major focus for home goods retailers. Leaders from Crate and Barrel and Lowe's share insights on…

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E-commerce retailers share benefits, challenges of data driven social media marketing

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

E-commerce retailers share insights on how they are tracking the performance of different sales channels and the challenges encountered. One big point is the…

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How Albertsons tackled digital transformation to boost customer experience

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

In 2018, Albertsons Companies focused on unifying the digital experience and expanding e-commerce and loyalty, and deploying foundational tools such as search…

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How Kohl's architected its personalization initiative

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Tom Gores, senior manager of digital testing and optimization at Kohl's, shares insight on how the retailer restructured its teams to improve its…

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Share A Coke: How a personalized promotion became an e-commerce platform

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A single product promotion — Share A Coke — became a multi-product e-commerce campaign driving millions of sales.

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Printer friction marathon: A strange way to end the Adobe Summit

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

My new printer cannot print Adobe Acrobat documents. Getting the company's attention became a marathon in customer friction.

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Rite Aid leader shares insight on its successful e-commerce strategy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Rite Aid's digital marketing and commerce chief shares a comprehensive checklist for brick-and-mortar retailers introducing e-commerce.

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An inside view to Toyota's unified enterprise customer experience

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Toyota teamed with database marketing provider Acxiom to build an enterprise data marketing solution that makes use of both online and offline data to gain…

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How Orvis transformed beyond fishing equipment to an outdoor adventure brand

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Under the leadership of its director of user experience, Orvis revamped its creative and marketing teams, clarified brand identity and strengthened operations.

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Best Buy CEO talks melding digital with physical for a winning retail strategy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Rather than falling victim to economic winds, Best Buy harnessed its resources and created a turnaround strategy that included matching Amazon on price and…

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Beyond ‘bricks versus clicks’: Makings of a new retail model

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The traditional brick-and-mortar "prototype" model, in which a retailer builds a flagship store to be replicated in other locations, no longer works for…

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Sam's Club, 7-Eleven push forward with cashierless stores

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Executives from Sam's Club and 7-Eleven offer insight on their progress with self-checkout initiatives and how the innovative technologies are a boon for both…

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An insider's view of Walmart's digital transformation

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Jeremy King, Walmart's executive vice president and chief technology officer, offered insight during the NRF show on how the company formulates its technology…

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5G is here and promises to revolutionize retail

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

5G technology promises to make it easier for retailers to access cloud technology, and to enable faster development of both business and consumer services.

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