P&G to use Tobii eye tracking systems

June 1, 2010

Tobii Technology Inc., provider of attention and visibility measurement technology, has announced today that Procter & Gamble, the world’s largest consumer…

Packstream seizes the 'ultimate marketing touchpoint'

by James Bickers — Editor, Networld Alliance

Software company helps retailers customize their packaging with one-to-one marketing messages.

Localizing online prices drives international e-commerce sales

Most Internet usage occurs outside of North America, and localizing prices can turn international browsers into buyers.

Top 100: 17. Web 2.0

Embracing Web 2.0 has become a mantra for many retailers as they seek to gain customer loyalty from a growing legion of techsavvy shoppers. The still-emerging…

June Quote

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Behind every great customer experience is a great employee experience.

The Value of Employee Experience

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Now is the time to focus on all aspects of your employee experience. 

Fuel perks plus retail equals savvy loyalty play

by Sharon Goldman — Senior Director, COLLOQUY

With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…

Sam's Club adds customized pricing program

May 31, 2010

According to the New York Times, Sam's Club has launched a program called eValues that creates customized offers based on purchase history.Customers have to…

Want to Increase Demand?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Colleges turn student IDs into debit cards

May 27, 2010

WTOL in Toledo reports that while IDs have long been used for on-campus purchases, schools are now turning the IDs into debit cards that can be used…

Best Buy relaunches mobile site

May 26, 2010

Best Buy Mobile, the mobile specialty retail unit of Best Buy, announced today the re-launch of BestBuy.com/Mobile. With added features including online…

Yowza adds affiliate program

May 26, 2010

Yowza!!, a paperless mobile coupon application, has announced the launch of its new Affiliate Program. According to the company, the affiliate program offers a…

OpenSky unveils 'distributed secure checkout'

May 26, 2010

OpenSky has announced a secure checkout technology that can be distributed to any site, allowing OpenSky Sellers to integrate shopping seamlessly throughout…

Study: 60 percent of customers look for coupons before shopping

Coupons are still an important preplanning mechanism, especially within the grocery channel.

DT Research unveils point-of-service handhelds

May 25, 2010

DT Research Inc. has announced additions to its Handheld POS line, the WebDT 410 and WebDT 415. According to the company, these new point-of-service handhelds…

Rite Aid uses health/wellness loyalty benefits to stand out

by Sharon Goldman — Senior Director, COLLOQUY

Since I began writing the COLLOQUY cover stories in August, 2009 (have you seen the most recent, Transformers?) I’ve realized that there is a certain point…

Amazon unveils new services for small-to-medium retailers

May 24, 2010

Amazon Services has launched its newest version of Amazon WebStore, providing customers with new capabilities, greater control, increased flexibility and lower…

Opinion: Why mystery shopping isn't enough for retailers

A customer feedback expert offers four reasons why mystery shopping is insufficient for capturing the voice of the customer.

Skincare retailer builds mobile e-commerce site with MarketLive

May 24, 2010

MarketLive, Inc., an e-commerce software and service provider for midsized specialty retailers, has announced that Perricone MD Cosmeceuticals, a leader in…

Personalized URLs can cut through mass-marketing clutter

Smart use of PURLS can turn outbound marketing messages into customized, personal experiences.